Ready to cosy up in style this winter? The return we’ve all been dreaming of is here!
After a much-anticipated wait, one of Australia’s most loved premium sleepwear brands is making a grand return to Burnside Village, reopening its boutique and bringing a dose of luxe comfort back to Adelaide’s Eastern Suburbs. Whether you’re on the hunt for buttery-soft pyjamas or looking to elevate your loungewear game, this is your chance to shop the dreamiest winter styles in a space designed to make your shopping experience as chic and playful as the clothing itself.
Peter Alexander will reopen its doors at Burnside Village on Thursday, April 17th, with a bigger store than before and the same fun PJs shoppers are used to.
Located in the Fashion Mall opposite Zara, the new Peter Alexander store will take shopping for comfortable loungewear to the next level. Plus, Glasshouse Fragrances’ signature scents will be stocked in-store, along with a wide range of gifts for pets, accessories, homewares and more.
In celebration of the reopening, Peter Alexander is introducing a ‘Golden Penny Hunt’ on opening day. The first 20 customers who find a Golden Penny will win special prizes, including Peter Alexander pyjamas, Glasshouse Fragrances candles and $100 gift cards. It is important to note that prizes are limited to one per customer and must be claimed on the day of the event.
Jodie Kannane, Burnside Village Centre General Manager shared, “We are delighted to welcome Peter Alexander back to Burnside Village. The new store is a fantastic addition to our premium retail offering. We know our customers have missed them, and the addition will further enhance the exceptional shopping experience we provide at Burnside Village.”
Over the years, Peter Alexander has become a leader in the sleepwear industry across Australia and New Zealand. Its growth from a modest catalogue business founded in 1987 on Peter Alexander’s mother’s dining room table to a major retail force is noteworthy. Now, with over 140 stores across Australia, New Zealand, and the United Kingdom, as well as a strong online presence, the brand continues to cater to the needs of all generations.
Burnside Village is one of South Australia’s most premier shopping spots and the perfect new home for Peter Alexander. The centre already houses an exclusive array of high-end fashion and lifestyle brands, including South Australia’s only Zara, BOSS, Scanlan Theodore, Camilla, and a Louis Vuitton Pop-Up.
The re-opening of Peter Alexander at Burnside Village has come just in time as the weather gets colder. So whether you’re treating yourself to new winter PJs, shopping for a gift, or searching for something for the home, this is the perfect place!
Peter Alexander Burnside Village
When: Thursday, April 17th, 2025
Where: 447 Portrush Rd, Glenside SA 5065
For more information, click here.
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