The new-look Adelaide Fashion Festival (AFF) was launched last night, Monday 3 August at the New York Brasserie inspired restaurant, Sean’s Kitchen. The VIP event unveiled the festival program highlights that aim to catapult Adelaide fashion onto the world stage.
This standout city venue played host to more than 120 guests who were the first to hear about key aspects of the program whilst also enjoying the stunning runway release of TY-LR, the latest brand out of Adelaide’s largest fashion export, Australian Fashion Labels.
The condensed four-day program sees the introduction of a pop-up headquarter called the AFF Runway set up in Hindmarsh Square. The AFF Runway line-up will present a broad pallet of designs and styles by local designers to astute buyers, fashionistas and media across the country and abroad.
Attendees can expect to see a combination of established as well as up and coming designers from ready to wear to couture, available at retail for immediate purchase, as well as planning ahead for the national and international buyers showcasing these new collections for release in Winter 2016.
Program highlights include: Paolo Sebastian, Sally Phillips, Liza Emanuele, Tiff Manuell, the BNKR Runway which will feature labels such as C/MEO COLLECTIVE, SIG The Label, Lexi Label, Simmone Standing and so much more.
Established satellite events such as A Night of Fashion which will include local designers TY-LR and Acler collections, Adelaide’s favourite fashion and fine dining event Variety on King William will also appear on the program along with Parades on Norwood Parade.
This year, rather than having a face to support the campaign, the 2015 Adelaide Fashion Festival has made the decision to have many faces to headline this year’s campaign.
It will run between 22 – 25 October 2015. More than 12 events will feature over the four days. For more information visit: http://www.adelaidefashionfestival.com.au
Connect with the Adelaide Fashion Festival: facebook.com/AdlFashionFest @AdlFashionFest #2015AFF
Check out the full program and list of designers and all the information on the Official Media Launch here: