Two of the world’s greatest brands have teamed up for a unique movie premiere in the sky!
Qantas and Disney have announced a movie premiere to be held at 30,000ft in the air on 7 September 2013.
Disney’s latest 3D animated family film, Planes, will take-off on a Qantas Boeing 767 aircraft providing 254 passengers from across Australia with a once in a lifetime experience.
Planes is an action-packed comedy adventure that tells the story of Dusty, a crop duster with dreams of competing as a high-flying air racer. The story also features Rochelle, a confident and capable Australian plane with a kangaroo painted on her side, who got her start running mail to small towns in Tasmania and developed a knack for fast travel that ultimately inspired her to give air racing a try. Joining the cast will be Australia’s very own Jessica Marais as Rochelle, in a localised version of the feature for Australia and New Zealand.
Qantas will be painting one of its aircraft with Planes livery for the in-flight premiere.
“This unique premiere combines storytelling with fun, innovation and a once in a lifetime experience that reflects the core essence of Disney,” said John Cracknell, Managing Director, The Walt Disney Company in Australia.
“Disney and Qantas share a long term bond with Australian families and a passion for innovation and excellence. We are thrilled to have Qantas as our official co-pilot for Planes in Australia and for the best family entertainment in the skies.”
Kids from around Australia will have the opportunity to win a seat on the plane by entering a competition which will be run by The Today Show on Channel 9 and via Qantas social media channels. Qantas celebrates 93 years of flying this year and The Walt Disney Company enters its 90th year in October.
Disney’s Planes takes off in cinemas for the September school holidays and will be presented in 3D in select cinemas.
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