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Port Adelaide appoints three-time Olympian as head of its AFLW

Port Adelaide announces elite athlete as inaugral head of their AFLW.

New AFLW team Port Adelaide has named three-time olympian, Juliet Haslam as its inaugural head of AFLW. The Power are one of four teams to be joining the NAB AFLW competition in the 2022/23 season, along with Essendon, Hawthorn and Sydney.

As an elite athlete, Haslam represented Australia in hockey at the 1992, 1996 and 2000 Olympic Games, winning two gold medals. She is also in the Australian women’s Team of the Century, proving a worthy fit for the role.

“We are thrilled to announce Juliet Haslam as our first Head of AFLW. Great women have always been at the forefront of our club and Juliet continues this legacy,” Port Adelaide CEO Matthew Richardson said.

“She brings a wealth of knowledge and personal experiences in elite women’s sport, both as a player and administrator”, Richardson said. He says her experience in working with elite athletes across a variety of sports holds her in good stead for the wide-ranging role, which includes footy operations, culture, coaching appointments, list management and high performance.

Image credit: AFLW

“To be the first official appointment within the club’s AFLW program is an honour and an opportunity I am very much looking forward to,” Juliet Haslam said.

“I’ve watched closely the development of the AFLW competition over the last five years, and to now have this opportunity to be involved and help build a successful program at my club is incredibly exciting”, she continued. “Whilst my history with the club brings fond memories, it’s the future of the club that has me most excited with AFLW being an important part of that”.

To see the full line-up for the 2022/23 NAB AFLW season click here.

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