Fashion bloggers, journalists and local news cameras joined together in Hindmarsh Square this afternoon to beat the drizzle and hear South Australian Premier Jay Weatherill announce the launch of the 2015 Adelaide Fashion Festival program.
Joined by iconic Adelaide designer Sally Phillips, the Premier discussed his enthusiasm for the Government’s new partnership with the festival, and what it means for our state.
He reiterated the importance of shedding light on the true skill and talent we have here in South Australia and stated that ‘this event will showcase these extremely talented designers, some of which aren’t widely known, on a global scale.’ He passionately explained how he hopes for this year’s Adelaide Fashion Festival to show the world the beauty of our city and the talent that resides within it.
It is for this reason that the SA Government have chosen to relocate the festival from its home in the City of Norwood, Payneham and St. Peters, to the more central location of Adelaide’s inner city.
Since its humble beginnings in 2008 the Adelaide Fashion Festival has grown to become a real calendar event for fashion lovers and passionate Adelaideans alike. It is hoped that the new government partnership will elevate the event to the next level.
Mr Weatherill said ‘We hope to create that wonderful festival buzz that we feel through the earlier months in the year. It’s through great events and festivals like the Adelaide Fashion Festival that we can really celebrate our state all year round.’
Sally Phillips has managed to keep her involvement in the 2015 festival under wraps for some time now. The recent announcement that she will have her own independent show in the festival has excited followers of her eponymous brand to no end.
Her classic and wearable designs have been on the scene in Adelaide since 2000 and although she has judged some of the festival’s past awards, this will be the first time her brand has showcased within the festival.
‘Obviously it’s a thrill to have someone as influential as the Premier get behind an event that we see as so valuable to the Adelaide community… I think his involvement will really take the event to the next level’ said Sally.
Four stunning models donned Sally’s elegant new season designs and managed to remain all smiles despite the weather battling against them. When we asked about her inspiration for her current season’s pieces she stated ‘Honestly, I just wanted to create really wearable pieces. Many of my clients are mums or lead busy lifestyles and I wanted this line to be easy for them to wear everyday but still look elegant and stylish.’
The festival will be centred around the grand stage set up in Hindmarsh Square but will have smaller showcases in other venues across the city centre. Ms Phillips said ‘I think the relocation will work really well. It’s obviously much more central and means the festival will be much more accessible for followers of the event, but also just the everyday people who may not have been aware of the Adelaide Fashion Festival before now.’
This year’s festival is gearing up to be a truly magical event which we at Glam cannot wait to be a part of. Showcasing both new and iconic designers and creating opportunity for emerging talent is what this event has always been about, and the 2015 festival is set to do just that.
Tonight the program launches at a VIP event at Sean’s Kitchen. Follow along from 6pm via @GlamAdelaide’s instagram account, or follow the #2015AFF hashtag.
To view the 2015 Adelaide Fashion Festival full event lineup from 6pm today click here.
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