After three long years, R.M.Williams has announced the much anticipated return of its Wayville Sale, set to take the Adelaide Showground by storm this Autumn. Scheduled from April 11th to April 22nd, excluding Good Friday, the event will offer huge deals on a wide array of products from the iconic Australian brand, known for its quality leather boots, clothing, and accessories.
The return of the Wayville Sale is a special moment for the brand and its Adelaide-based customers, celebrating the city’s role in the brand’s history and operations.
R.M.Williams CEO Paul Grosmann shared, “We are beyond excited to bring back the legendary Wayville Sale to the Adelaide community.
“R.M.Williams rarely provides discounts but the sale at the Adelaide showground is an acknowledgement of Adelaide’s unique contribution to the R.M.Williams story as its historic home and centre of manufacturing and distribution.”
The brand’s origins are deeply tied to South Australia, R.M.Williams Chief Operating Officer Tara Moses said.
“Not only is our original workshop at Percy St, Prospect on the tug of every boot, our bestselling leather boots and belts are still crafted by hand in Adelaide, alongside an evergrowing range of apparel, accessories and lifestyle products.
“As the brand continues to expand globally, we see the Wayville Sale as an opportunity to say thank you to the local community where our team and operations are based,” she said.
The brand’s commitment to local craftsmanship remains strong. In the nearly four years since Tattarang purchased the company, R.M.Williams has expanded its production space in Adelaide significantly, doubling it and adding over 350 jobs across the country.
The sale event will provide shoppers with unique opportunities to purchase high-quality products at discounted rates, while highlighting R.M.Williams’ gratitude towards the Adelaide community, where many of its operations and team members are based.
The sale will be from 9am to 5:30pm, Monday to Friday, and adjusted hours during the weekend and Easter period.
R.M.Williams continues to uphold a tradition of excellence, crafting durable and stylish products since 1932. The brand’s commitment to enduring quality and its connection to the Australian landscape remains central to its identity. R.M.Williams’ products, proudly made in Adelaide, are celebrated both in rural and urban settings, fulfilling the brand’s promise to accompany its wearers on life’s many adventures.
R.M.Williams Wayville Sale
Where: Goodwood Rd, Wayville SA 5034
When: April 11th to April 22nd, excluding Good Friday
For more information, click here.
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