The ARK (Acts of Random Kindness) Campaign has been designed to encourage Australians to do so. The acts of random kindness initiative launches nationally at Cold Rock – the ultimate ice cream lovers will be given an ARK charity box to fill with spare change and pass on to someone less fortunate than themselves.
80.8% of the populations gave 412.5 billion to not-for-profit in 2015-2016.
The number of people sleeping rough in Melbourne has increased by 70% since 2014.
These statistics go to show why we all need to be involved in this life-changing campaign right now.
Cold Rock, the largest wholly Australian owned ice creamery, is determined to show that a small and random act of kindness can help to change our world for the better, through the launch of “ARK” initiative.
The campaign is simple to participate in: just head into your local Cold Rock store, buy an ice cream and receive your free ARK charity box. Then, fill the ARK with loose change and pass it on to someone less fortunate – whether that be a friend, family member, neighbour or even a stranger.
In addition to the nationwide launch of ARK, Stan Gordon, Cold Rock’s Managing Director, is pledging to donate a portion of Cold Rock’s ice cream sales from around the country to causes and charities which Cold Rock customers nominate via ChangeOurWorldForGood.com.au.
“One of the greatest things we can do as humans is to be kind, show selflessness and care. The idea isn’t to solve one social issue, but to foster a culture of kindness and giving, because if we can do that, we’ll be able to change the world for good,” said Stan.
“The premise of the initiative is simple and easy enough that everyone, from children and families, to large organisations, can be involved. An ARK can be given to anyone; from a person sleeping rough who needs a meal, a kid at school who may not have lunch, or an organisation that is doing good work.”
The campaign has been successfully running in South Africa and the UK on the premise that we all have the power to change our world for good with simple Acts of Random Kindness and Cold Rock is proud to be the of special partner, bringing the initiative to the Australian market.
Cold Rock – changing the world for good, one ice cream at a time using kindness.
So, next time you head into your local Cold Rock, be sure to get involved in this amazing initiative, and encourage others, too!
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