Ready, Set, Go: The Instagram Relay Comes To Adelaide

Calling all Instragammers, join in on the Instagram relay fun when it hits Adelaide on Sunday as part of United Nations World Tourism Day

Adelaide Instagrammers are being encouraged to join in a worldwide social media relay this Sunday as part of United Nations World Tourism Day (September 27).

Australian travel agency group helloworld is partnering with more than 75 destinations across the globe on the #helloworldRELAY, a world-first social media initiative.

Instagrammers across the world will start posting photos as the sun rises in each location, starting in Samoa – the westernmost point of the earth – and travelling across the world like a Mexican wave until it finishes in the Cook Islands at sunset 36 hours later.

The South Australian Tourism Commission has enlisted two local Instagrammers – Bonnie Hamilton (@bonniemade) and Duy Huynh (@DuyDash) – to post photos of locations across Adelaide and surrounding regions every hour, from sunrise to sunset.

Duy says he’s looking forward to sharing his home with the world, using social media.

“I’d love to get more people talking about SA, with more appreciation from locals and more interest from potential visitors,” he says.

“It’s a unique opportunity to help inspire more people to come to SA and show how much we have to offer visitors.”

Bonnie and Duy will be running the Instagram relay on behalf of South Australia and visiting sites such as Penfolds Magill Estate, Market Shed on Holland and Star of Greece at Port Willunga throughout the day.

They are encouraging South Australians to join in the relay by taking part in an ‘Instameet’ at the Oz Asia Moon Lantern Festival at Elder Park this Sunday night.

Just take a photo of the event and post it to Instagram between 6-8pm, using the tags #helloworldRELAY, #curiousatheart and @southaustralia.

Photos taken on the day from around the globe on World Tourism Day – which highlights the importance of the industry to communities worldwide – will be uploaded to

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