FIRST LOOK! Rebel Sport’s first Australian super store has opened on Rundle Mall!

Rebel Sport has opened their flagship Adelaide store on the iconic Rundle Mall equipped with indoor courts and interactive technology!

Rebel, Australia’s leading retailer of sporting equipment, clothing, and footwear, is launching its first award-winning rebel customer experience store in South Australia at Rundle Mall, on Thursday 7 April. rebel Rundle Mall is the ninth Australian experience store to be rolled out nationally by the retail chain, and the first flagship CBD experience store in Australia, as rebel continues to invest in the expansion of their physical stores.

Highlighting the confidence rebel has in the SA sports retail market, the major expansion and redesign of rebel Rundle Mall now sees the store housed over three levels, increasing in size by 80 per cent.

Rebel Rundle Mall paves the way for an unmatched customer experience and sporting retail journey in SA. Showcasing an elevated in-store experience to inspire customers, it offers the latest in global sporting looks and state-of-the-art technology, as well as incorporating interactive zones. The store brings a complete sports retail experience under one roof to create a landmark sport retail destination.

In the basement customers can find the Home of Football where they can try on the latest football boots and test them out on an interactive projected wall featuring games such as ‘Rebel Football Smash’ and ‘Beat the Goalie’.

On the ground floor there is a focus on ‘her’, with women’s apparel taking centre stage at the front of the store. Ranges from smaller Australian brands such as Nimble sit alongside global favourites including Nike, Adidas and Under Armour. On the same floor the Energy Zone will bring to life the latest products from the biggest sporting brands each month.

On Level One, the Home of Basketball allows customers to shoot hoops on a customised basketball court with mural backdrop of Lauren Jackson designed by local artist Sam Brooks and Mike Sander. Level One also features World of Running where customers can test out an array of shoes with the help of rebel footwear experts, to ensure they are the right fit and style before they buy. A serviced dumb-waiter speeds up the transport of footwear from the basement level to the rebel team members on the level One footwear department. The in-store EA Gaming system means no more bored kids or partners while you shop – play as your favourite football or NFL team with FIFA and MADDEN on hand.   

Rebel Rundle Mall focuses on the sporting spirit of Australia, encompassing an entirely new retail experience driven by inclusivity and innovation.

Rebel Rundle Mall is located at 135 Rundle Mall, Adelaide 5000

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