In a world first, South Australian singer Reece Mastin announced on the Kyle & Jackie O breakfast show on Kiis 106.5 this morning that fans will be able to choose the first official single from his new album, Change Colours, which will be released on Friday, 9 October 2015, in a world first partnership with Twitter.
Change Colours is Reece’s first album in three years, and it’s one he is extremely proud of and from today, he will be previewing a different song from the album each day exclusively on his Twitter account (https://twitter.com/reecemastin).
Reece said, “I’m really excited to be working with Twitter on a campaign that’s a world first for them and me. Giving the fans the power to pick the single and get more involved in the process makes the record even more personal for them and for me. With such a wide range of music lovers on one platform, I can’t wait to see what’s going to happen”
To add a vote to your favourite song, all you have to do is Retweet it from Reece’s Twitter account. The song with the most Retweets will become Reece’s first official single from the Change Colours album.
Reece will be announcing the new single live with Kyle & Jackie O on Friday 2 October, and it will be serviced to radio on Tuesday, 6 October. Reece has also announced today that he will be hosting an online Q&A in the Twitter #BlueRoom on 14 October, plus an exclusive live acoustic performance.