In an exciting partnership, South Australian company, Romance Minerals, has teamed up with the 2020 Australian of the Year, Emmah Money, also known as CF Mummy.
The result of this collaboration between the two brands is the stunning matte moisturising lipstick with the shade name being called “CF Mummy” with all proceeds going to Cystic Fibrosis SA.
The lipstick is a nude pink, flattering for both warm and cool skin tones and perfect as a summer or winter colour.
Giving a burst of colour, this lippy makes any makeup look that little bit more special with its incredible staying power and creamy moisturising texture. The colour has been designed to suit all ages and is the perfect size and shape to add to your “go-to” stash in your handbag.
“This lipstick is perfect for any occasion, whether you’re wearing jeans and need a lippy to slap on or you’re all dolled up for a girls night out and want a subtle but sexy lip,” Emma Money said.
“It’s the perfect pinky/nude colour that suits every occasion, this lipstick really ticks all of the boxes when it comes to embracing diversity on a lipstick level.”
“It is so exciting to have my daughter see what her Mum has created with Romance Minerals, she was so proud to say it was her ‘Mummy’s lippy’.”
Emmah is a passionate advocate for Cystic Fibrosis, having battled the illness herself, she is relentless when it comes to raising awareness and the much-needed funds for those living with this harsh illness.
CF primarily affects the lungs and digestive system, it is the most common life-threatening illness affecting Australians today. With 1 in 25 Australians carrying the CF Gene and are completely unaware, every 4 days a baby is born with CF and currently there is no cure.
The average life expectancy for someone with CF, historically, has been just 37 years of age, with many of Emmah’s own childhood friends not making it through their twenties.
However, there has been significant medical advancement in the treatment of CF, however, there is currently no cure. As a mother of three herself, Emmah is focused on continuing her mission of raising funds to help support the lives of those affected by CF.
A simple cold can be life-threatening for someone with Cystic Fibrosis and the daily demands of treatment required to remain healthy often go unseen due to CF being an invisible illness.
Imagine holding your nose and breathing through a straw for 30 seconds, that is what it feels like for someone with CF to do a normal and nessarsary action like breathing daily.
Emmah is on a mission to raise funds for local not-for-profit organisations such as Cystic Fibrosis SA. CFSA provides support and services to those living with Cystic Fibrosis to make they’re journey more manageable and comfortable.
Romance Minerals and CF Mummy are excited to share that all profits from the lipstick “CF Mummy” will be donated to Cystic Fibrosis SA.
This dazzling new product is available now with expected delivery this March.
For more information and to purchase your “CF Mummy” lipstick, click here.
