COVID-19 has presented many challenges for retailers this year, but amongst the adversities brought on by the pandemic, Rundle Mall has been named Australia’s Retail Precinct of the Year by the National Retail Association (NRA).
Rundle Mall has been awarded this nationally-recognised achievement due to ongoing efforts to provide the best possible experience to retailers and customers alike, while adhering to COVID-safe procedures.
The Retail Precinct of the Year award honours shopping centres and precincts for leading the way in providing experiential and entertaining opportunities for customers.
Rundle Mall Program Manager Nicola Smith said that in a challenging 12 months, Rundle Mall had attracted visitors and shoppers into the city with a program of COVID-safe events, activations and experiences ranging from the post-lockdown Black Friday sales weekend to The Plastic Bag Store as part of the Adelaide Festival, the booked out Urban Kitchen cooking demonstrations for Tasting Australia and the Sky Castle installation as part of Illuminate Adelaide.
“Being named the best retail precinct in Australia is a fantastic achievement that recognises the effort that has gone in to attracting visitors and shoppers into the city and providing them with unique experiences that can’t be found anywhere else,” Ms Smith said.
Nike Rundle Mall Store Manager Mike Hawkins commended Rundle Mall for providing valuable support that enabled retailers to trade successfully.
“Our ability to provide an engaging and safe retail experience for our customers during our peak trading periods of 2020 directly mirrors the endeavours of those at Rundle Mall and their passionate focus towards precinct, retailer and consumer connection,” Mike said.
Rundle Mall is managed by the Adelaide Economic Development Agency (AEDA), a subsidiary of the City of Adelaide.
AEDA Chair Nikki Govan said the award was well deserved after a year of significant effort to support retailers and property owners within the Rundle Mall Precinct.
“The Rundle Mall program plays an important role in AEDA’s focus on stimulating economic growth across the city,” Ms Govan said.
Acting Lord Mayor Mary Couros said earning national recognition for Rundle Mall was a tremendous achievement, particularly amidst the challenges of the pandemic.
“Rundle Mall is more than a retail precinct, it’s the retail heart of Adelaide loved by generations of South Australians,” said the Acting Lord Mayor.
Whether it be a gift guide for Dad’s leading up to Father’s Day or school holiday activities as they get closer and closer (parents take note!) Rundle Mall certainly has something to offer all shoppers.