Runway Ready: Adelaide Fashion Festival Starts Tomorrow!

Runway Ready: 2015 Adelaide Fashion Festival Starts Tomorrow!

After months of buildup, excitement and hype, the highly anticipated Adelaide Fashion Festival presented by Mercedes-Benz Adelaide all kicks off tomorrow….

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The 2015 Adelaide Fashion Festival presented by Mercedes-Benz Adelaide takes to the runway tomorrow, with 18 events over four days presenting modern, innovative and world class fashion.

Premier Jay Weatherill said the international standard will be on display at the Festival runway in Hindmarsh Square as well as other venues in the City, Norwood, Unley and Glenelg.

“The Adelaide Fashion Festival will showcase established and up and coming designers, in an event that celebrates our State’s creativity and innovation,” Mr Weatherill said.

“This year’s program features something for everybody, including nightly runway shows, design markets, lunches, workshops and much more.

“Top designers including Liza Emanuele, Sally Phillips, and Alexis George and Lexi will showcase their collections at the Festival Runway in Hindmarsh Square over the four days.

“Plenty of excitement is also building around the Festival’s grand finale, the Paolo Sebastian parade – with Paul Vasileff presenting his 2016 international collection to the world live from Adelaide.

The State Government is investing $2 million over four years in the Adelaide Fashion Festival. Mr Weatherill said the Adelaide Fashion Festival will help our local fashion industry to expand internationally – particularly through Asia, further deepening our relationship with Shandong.

“The Connecting China Workshop will be a program highlight where attendees will gain an insight as to how to expand and appeal to this market of opportunity,” Mr Weatherill said.

“We look forward to welcoming a contingent of media from Beijing and Qingdao as well as fashion and style blogger from China, Fil Xiao Bai as a guest of the festival bringing her unique brand and style to the event.”

The Adelaide Fashion Festival forms part of a busy calendar of Spring festivals in Adelaide which has seen our state enjoy OzAsia Festival, the Australian Masters Games, the upcoming Bridgestone World Solar Challenge, Cheesefest and the  ongoing Adelaide Film Festival.

“I encourage everyone to experience fashion entertainment like it has never been seen before in Adelaide with world class production, lighting, music and models,” Mr Weatherill said.

The Adelaide Fashion Festival runs from October 22 to 25. Visit www.adelaidefashionfestival.com.au to secure your tickets and for all the event details.

Make sure you follow @GlamAdelaide on Instagram to keep across everything that is happening as we come to you live from the events – starting with tonight’s VIP Launch Event at Hotel Richmond!

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