Runways, Champagne & Designer Insights – This Is SA’s Fashion Focus Weekend

The weekend features designer brands and speaking opportunities from industry professionals with every person, brand and business being from South Australia.

The South Australian Fashion Focus Weekend (SAFFW) has officially announced the launch of their 2019 program.

The highly anticipated weekend is set to take place across a three-day period (November 22 – 24) with a highly curated selection of various fashion-forward events, including the Next-Gen Industry Mixer, Fashion in the Port Runway Production and concluding with the Adelaide community renowned Creative Lifestyle Market and Designer Showcase. 

The weekend features a myriad of designer brands and speaking opportunities from industry professionals; every single person, brand and business being from South Australia. 

Hosted by Ellery Events Australia (Social Network Gatherings, Marina Pier Markets, Rundle Place Style By Me), the national fashion events company is working with local designers, artists, small business owners, and creatives to provide a platform for the local Adelaide fashion industry to thrive.

SAFFW Creative Director, Katelyn Ellery, has spearheaded some of our state’s biggest community-oriented fashion events, adding SAFFW to their expanding portfolio that has grown on the basis of championing SA as a state of fashion and creativity.

“The South Australian Fashion Focus Weekend was the clear next step for SA’s fashion events. To be able to create an opportunity for local designers, models, and creatives to get involved in a professional fashion event that provides a platform for them to thrive with an accessible entry point, we’re aiming to re-energise the fashion industry with small business in mind.”

“Never before has there been an event like this, run by a team of volunteers that’s by the people, for the people. We’re seeking to shake up the status quo and create educational and showcase opportunities for our Adelaide fashion community.”

The 2019 SAFFW program will consist of: 


The Next-Gen Industry Mixer welcomes guests to join in the conversation as we shine a light on a number of local South Australian business owners, aspiring entrepreneurs, and curious creatives.

On the panel is: Kelly Noble – CEO of Glam Adelaide, Cristina Tridente – Head Designer of Couture+Love+Madness, Bec Cochrane – Director of Media Makeup, Bridgette Michell – Manager and Founder of Finesse Models, Luke Schapel – Marketing Manager- Morphettville Racecourse & Designer/Owner of DELUCA Tailors, Mirella Romano – Adelaide based freelance stylist and Fashion Editor of the Sunday Mail, Ilija & Nicole, founders of Nutrition Republic.

Showcasing at the Next-Gen Runway are brands Loveday Collection, Le Periple, Style Capsule, Romp Squad, Siaban, Valente the Label, DeLuca Tailors, Ebony Jay, and Onio Boutique.


Fashion In The Port is Adelaide’s largest inaugural runway, premiering a collective showcase from emerging and established designers – all bred directly here in SA. The high-impact theatrical runway showcase brings together our city’s love of arts and culture with a platform for labels and brands to exhibit their creative talent, hard work, and ambition at Port Adelaide’s picturesque Flour Shed.

Ticket Inclusions:

  • Access to a jam-packed multi-label runway production
  • Champagne on arrival from our Hollywood art deco inspired, Speakeasy Bar
  • A seasonal display of fresh produce and grazing varieties
  • Networking opportunities to strengthen your industry connections
  • A killer gift bag with goodies from our long list of partners and sponsors
  • Social & Street Style Photography to capture those knockout outfits

The runway will feature Couture + Love + Madness, Georgy Collection, Mimi-Jane Millinery, House of Campbell, Kinney, Dark Thorn Clothing, Solomon Street, Portico the label, Boulevard Garments, Valente the label, Ebony Laura, Mifufu!, Miko & Mollie, Romp Squad, Alexander Melhuish, Star Wears Status, DeLuca Tailors, NoRuYeLo and Shador the Label.


+ SA Designer & Boutique Showcase 

The Creative Lifestyle Market “CLM” features a factory style, street food infused, mural splashed warehouse market event, hosting a wide variety of South Australian Businesses and stallholders. We have something for everyone with a huge variety of aspiring artists, independent makers, lifestyle stalls, fashion, beauty, vintage plus loads more. We combine all this with a unique and wide variety of street style food stalls, in-house eateries and a loft craft bar serving up the best local drops all day. We pack a social and buzzing market atmosphere for all to enjoy. 

SA Designer & Boutique Showcase will feature No Cream, Boulevard Garments, Sada Looms, Dulcie’s Bus, Glami Glam, No Re Ye Lo, Style Capsule, Valente the label, Chester Frank The Label, Siaban, Sonia Fragnito, Romp Squad and Billie Baylis.

For tickets and more information, see here.

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