Picture credit: Big4 Holiday Parks
South Australians emerge as the undisputed champions of leisure and sociability when it comes to vacations, according to a recent survey conducted by BIG4 Holidays Parks.
South Aussies have revealed themselves to be among the friendliest and most sociable holidaymakers in the country after the survey found 95% of South Australians expressed a willingness to exchange greetings with fellow park guests, a testament to their warm and welcoming nature.
The survey also uncovers South Australians as avid conversationalists, with 69% admitting to being chattier with strangers while on holiday compared to their everyday demeanour. This propensity for social interaction extends beyond mere pleasantries, with 70% of South Aussies open to forging new connections while traveling, resulting in nearly 60% establishing lasting friendships that endure beyond the confines of the trip.
For South Australians, holidays are sacred, with an overwhelming 89% believing that vacations should be dedicated solely to relaxation, free from the intrusion of work-related stressors. As one respondent puts it, “Work brought on holidays negatively impacts not just my enjoyment but also that of my companions.”
The allure of camaraderie extends to communal activities, with over half of surveyed South Aussies relishing the opportunity to bond with fellow holidaymakers over shared meals and impromptu gatherings. This communal spirit thrives within the confines of BIG4 Holiday Parks, where Chief Executive Officer Sean Jenner notes the creation of a vibrant community where guests come together to forge lasting memories.
“There’s a real sense of community at BIG4 Holiday Parks, which brings people together,” Mr
Jenner said.
“Over the years, our holidaymakers have essentially created their own culture. They go out of their
way to say ‘hi’ and make new friends with fellow campers, they collaborate in the camp kitchens,
and while we have organised activities at many of our Parks, they also enjoy gathering for an
improvised cricket matches or kick of the footy.”
The findings also revealed South Aussies were less likely to pack their work with them. Unlike their counterparts in other states, only a mere 6% of survey participants from South Australia admitted to working remotely while on vacation. This stands in stark contrast to the national average of 21%, showcasing a strong commitment to disconnecting from the demands of work while basking in the holiday glow.
This emphasis on community and social engagement has been integral to the evolution of BIG4 Holiday Parks, shaping the development of their latest campaign, GO BIG, which celebrates the joy of making memories and the camaraderie found within their 200-plus parks across Australia.
“This survey adds to the work we’ve done to evolve our holiday park experience and the continued
growth of our BIG4 Holiday Parks network,” Mr Jenner said.
“We’ve looked at how people holiday, who they like to go with, how far they’ll travel, and the role
of work/life balance during their breaks.
“Our parks pride themselves on keeping their finger on the pulse when it comes to delivering what
our holidaymakers want and we will continue to develop our offering to keep up with changing
trends.
“Whether you’re interested in a beach, mountain, bush or outback getaway, we encourage people
to book a stay at a BIG4 Holiday Park and experience for themselves what makes our parks so
popular with holiday makers.”
As holiday habits continue to evolve, BIG4 Holiday Parks remains committed to meeting the diverse needs of their guests, ensuring that every stay is not just a vacation but an opportunity to connect, unwind, and create lifelong friendships amidst the stunning landscapes of Australia.
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