Cristina Cocchiaro from the Belgian Beer Café Oostende in South Australia has been crowned Australia’s best beer pourer, demonstrating superb poise and skill in the Stella Artois Nine-Step Pouring Ritual and will now take on the rest of the world at the Stella Artois World Draught Masters championship.
Cristina will fly to Buenos Aires to showcase her pouring skills against a talented line-up of finalists from more than 28 countries at the global final on Wednesday 26 October.
The Australian final at the Belgian Beer Café Oostende in Adelaide, saw 12 of the nation’s best beer pourers take to the taps and demonstrate their skill and mastery at the Stella Artois nine-step pour before a panel of expert judges. Leading the judging was 2010 Stella Artois World Draught Masters Champion and Ambassador, Chris Myers, who has been touring the globe, sharing his passion for Stella Artois and the time-honoured Nine-Step Pouring Ritual.
Chris Myers was particularly impressed with the calibre of this year’s finalists and claimed the judging process to be exceptionally tough. Playing a more behind-the-scenes role this year, he was able to reminisce about how challenging it is to be a competitor!
“It’s one thing to pour a beer behind the bar at your local pub, but it is another thing completely to perform the Stella Artois Nine-Step Pouring Ritual in front of a crowd of thirsty onlookers. All finalists exercised great skill in front of a capacity crowd last night. It was Cristina however, who ultimately impressed us the most and I wish her the best of luck in Argentina next month.”
The sophisticated and stylish event saw the Adelaide social set, the media, and local trade walk the red carpet and enjoy the perfectly poured chalices of Stella Artois along with traditional Belgian canapés.
Now in its 15th year, the Stella Artois World Draught Masters provides training to would-be Draught Masters from participating venues across Australia, focusing on the finer details of the Stella Artois Nine-Step Pouring Ritual and its ability to give consumers the best possible taste and service experience, time after time.
As a continued commitment to the Australian on-premise sector, Stella Artois will be rolling out their 'Pouring Perfection Program,' which will focus on delivering the ultimate beer experience for consumers in venues. The Nine-Step Pouring Ritual, complemented by the carefully designed and elegant Stella Artois chalice glass and new stand-alone Swan Font, are key components of the program.
For more information about the Stella Artois 2011 World Draught Masters competition, visit www.stellaartois.com/WDM2011
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