SA software company MyVenue expands with global sporting stadium deal

Adelaide-based software firm MyVenue has expanded its global footprint, with the software a staple in major sporting events.

In a remarkable story of local innovation reaching global heights, MyVenue, a South Australian company specialising in point-of-sale (POS) software, has significantly expanded its footprint in the United States, with the Adelaide-based firm, now growing its exports to an impressive $7.3 million in the US market.

Founded in 2020, MyVenue has rapidly made its mark across the globe, with its software being a staple in major sporting events across 78 recognised venues in the US, Canada, the UK, and Australia.

This expansion has been particularly remarkable given that the company secured its first US customer just a year after its launch in 2021, and now, the software is a key feature in venues like Hard Rock Stadium and AT&T Stadium, home to NFL giants the Miami Dolphins and the Dallas Cowboys, respectively.

MyVenue’s comprehensive POS solution includes a mobile ordering app, an online portal for corporate box orders, self-service kiosks, real-time dashboards, and full inventory control. This multifaceted approach has not only streamlined operations at major sporting venues but also at various hotels, cafes, and community sports clubs in Australia.

The company’s success story has been further bolstered by the targeted support from the Department of Trade and Investment.

‘Growing a global business from Adelaide is fun and rewarding as well as hugely beneficial to South Australia’, says MyVenue CEO Tim Stollznow. ‘The Lot Fourteen precinct and overseas trade officer support offered by the State Government has helped MyVenue grow our export markets.’ This support included customer introductions, industry advocacy, and representation at key trade events.

Trade and Investment Minister Nick Champion, who witnessed MyVenue’s technology firsthand during a trade mission to America, expressed his enthusiasm for the company’s achievements.

‘We are working to assist South Australian companies looking to enter new markets and support them in making business connections and forming relationships that lead to contracts’, he said. ‘MyVenue’s innovative software is making a real difference to sporting and hospitality venues around the world, and I’m delighted that our Government has been able to support MyVenue in their endeavours to grow their business in the US.’

The company’s impact is not limited to sporting venues. Recently, MyVenue also signed a reseller agreement with a UK partner, resulting in sales growth in the broader British hospitality sector. Looking ahead, the company plans to continue its expansion throughout the US, Canada, and the UK in 2024.

This success story highlights South Australia’s growing influence in the global market, and with the largest ever overseas trade office footprint—including new appointments like John Elink-Schuurman as the Washington DC trade office director—South Australia is poised to make even greater strides in international trade and innovation.

MyVenue’s achievement was recently recognised at the highest levels when it won the National Small Business category at the Australian Export Awards in November 2023, with the recognition a testament to the company’s commitment to excellence and innovation in a highly competitive global market.

As MyVenue continues to expand and innovate, it’s a leading example of how a local South Australian company can make a significant impact on the world stage, particularly in the highly competitive and dynamic arena of sports and hospitality technology.

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