Science & Tech

SA tech company announce huge collaboration in NFT space

SA company Muse Frames have teamed up with AO Metaverse to supply customised Muse Frames to AO Artball holders.

All images: Supplied

The first Australian digital frame exclusively manufactured to display non-fungible tokens (NFTs) has announced a collaboration with AO Metaverse to supply customised Muse Frames to AO Artball holders and is in the final days of its Kickstarter campaign.

The collaboration bodes well for the new Australian technology company, Muse Frame which is playing exclusively in the NFT space and is a Smart Frame with an integrated mobile app that lets you collect, verify, and enjoy your NFTs on an aesthetic digital frame designed to match any interior.

Muse Frame CEO, South Australian Dylan Blaquiere said that this collaboration and the phenomenal Kickstarter result to date demonstrates the trajectory of the NFT industry and appetite for ways to merge physical and digital worlds.

Image: Meredith O’Shea

“The product was founded by a group of friends, artists, and NFT collectors who craved a simple and seamless way to display their NFT collections. This product allows users to showcase their digital art straight from their digital wallet into 4K clarity – this is an Australian first and as far as testing the market goes – we know we are on to a winner,” he said.

The AO Metaverse launched earlier this year and created a world-first NFT art collection linked to live match data from the Australian Open. This collaboration will provide exclusive perks to AO Artball Holders and an opportunity to bring their AO NFT’s home. Ridley Plummer, AO Metaverse and NFT Project Manager, said that this collaboration is an extension of the cutting edge work being done to put Australia on the map in the NFT space.

“The AO Metaverse was a game-changer, attracting the global spotlight on how NFTs can exist alongside event experiences. Muse Frame is a further extension of this activation and a natural fit for us. It also provides the perfect solution for the AO Artball community to bring their digital art to life.

“We are thrilled with this collaboration and love the fact we are supporting another local Australian business who is set to make a big statement in the NFT space,” he said.

Collaborations are key in the Muse Frame launch strategy and are already proving successful. Blaquiere said that the collaboration with globally renowned street mural artist James Cochran @akaJimmyC, best known for his David Bowie Mural in Brixton UK, has also been hugely popular supporting the crowdfunding launch strategy.

“The first 333 pledges on Kickstarter to own the limited-edition Muse Frame will receive an exclusive JimmyC NFT to mark the start of our company. Cochran’s first NFT sale recently sold for 2 Ethereum ($8000 AUD) – so it is a phenomenal opportunity for people looking to pledge through Kickstarter or to start their NFT collection.

“Owners of these 333 frames will also receive a platinum frame engraved with the production number as a one off – making the frame and JimmyC NFT the ultimate collectable,” Blaquiere said.

The Muse Frame is a sleek display custom-built for NFTs and collects, verifies and showcases your NFT art in a way smart TVs or devices around the home cannot.

“The NFT community is currently worth an estimated $40 billion (US) and rapidly growing. Muse Frame provide a vehicle for this growing community to multichannel their assets.

“100% funding was achieved in just 43 minutes and 200% funded in under 24 hours and as of today nearly 300% has been pledged with just eight days to go on Kickstarter. A First Edition Muse Frame comes with a free JimmyC NFT which is a brilliant investment for those wanting to get into the space or to take their NFT collection to the next level,” Blaquiere said.

Muse Frame is built on a foundation of provenance, style, and seamless user experience and allows you to showcase your NFT collection at the touch of a button. The smart frame and Muse App feature an easy QR code ownership verification process and their secure storage network only imports the art asset itself to the collection, while the token stays locked safely in your digital wallet.

Muse Frame understands the importance of art ownership verification, and the software has been designed to handle multiple digital wallet integrations by connecting to over ten digital wallets including Metamask, Trust Wallet, and Ledger Wallet.

The NFT landscape is creating tremendous opportunities for artists to monetise their work and receive ongoing royalties for their art. To further help creators, Muse Frame proudly boasts their unparalleled minting functionality which enables users to mint their own pictures and designs into NFT’s directly from the Muse App to their desired digital wallet.

Once minted on the Muse app, their NFT can be displayed on their Muse Frame or sold on an NFT marketplace.

For more information, visit the Muse Frames website and Kickstarter.

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