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SA Tourism Conference returns after two-years

Back for the first time in two years, the South Australian Tourism Conference will be held this month with the new theme – the Art of Tourism.

After a two-year hiatus, the South Australia Tourism Conference will return this month with a new theme: the Art of Tourism.

The South Australian Tourism Conference, delivered by the Tourism Industry Council South Australia (TiCSA), is the state’s preeminent annual networking and professional development event for our tourism sector and broader visitor economy.

Taking centre stage at the recently renovated, iconic Adelaide Festival Centre, the aim of this year’s conference is to highlight the strong connection between arts, culture, and tourism in South Australia.

The 2022 program features renowned keynote speakers from around the country, including the creator of acclaimed projects Blue Derby Pods Ride and Change Overnight, Tara Howell, 2020 Australian of the Year, Dr James Muecke, and Peta Granger, retail consultant and former director of LUSH Australia & New Zealand.

The one-day program incorporates a diverse and informative range of expert speakers, panel sessions, networking sessions and trade exhibitors.

Furthermore, additional events will be held post-Conference to expand on the initial program and provide further professional and business development. This includes a series of workshops with experienced trainers on topics such as revenue management and marketing, and individualised one-on-one training sessions.

Providing a welcome address at the SA Tourism Conference, Minister for Tourism Zoe Bettison said the event signalled a huge step forward in the recovery of South Australia’s tourism industry.

“Tourism is a key driver of South Australia’s economy and creates thousands of jobs for locals – the return of this major industry conference is a strong indication that we are on the path to recovery in the industry,” Minister Bettison said.

“We’ve seen how the demand for travel, major events and business conferences are boosting tourism in our state. From record-high occupancy rates in Adelaide and across the regions, to bumper ticket sales for the Fringe, Adelaide Festival, WOMADelaide, and Tasting Australia. We also recently hosted a global hotel conference which drew delegates to our city from all over the world.

“South Australia is known for its vibrant arts culture. It is a priority laid out in the Arts & Cultural Tourism Strategy 2025 recently launched by the South Australian Tourism Commission and Arts SA, and I look forward to working with industry to grow this valuable sector and the visitor economy.”

“We are especially looking forward to this year’s Conference program, after a two-year pause,’ TiCSA’s Chief Executive Officer Shaun de Bruyn said. ‘The tourism industry is eager for the chance to convene, collaborate and connect.”

The South Australia Tourism Commission Conference will be held on May 31 2022

To learn more about the South Australian Tourism Conference, click here.

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