South Australian wine brand The Hidden Sea has taken out top spot to win The Drinks Business Awards 2022 ‘Consumer Campaign of the Year’ for their ocean clean-up efforts.
Held annually at the London Wine Fair, The Drinks Business Awards recognise and reward top performers across the international drinks industry from the last 12 months, in areas ranging from marketing and social media clout, to impactful launches and exceptional individuals.
Beating global liquor brands such as Casillero del Diablo, the win is a shining example of how businesses can use their platform to effect tangible and meaningful change.
Co-Founder Justin Moran said: “Winning this award is a testament to our amazing team, retailers, partners, ambassadors and loyal customers who have gotten behind our mission and are helping us work towards a common goal. We’re humbled by this recognition, and this award will only serve to motivate us further to continue our crusade of cleaning up the world’s oceans.”
Powered by the support of its retailers and consumers, the brand’s mission is simple: For every bottle of wine sold, they work with Danish company, ReSea Project, to remove and recycle the equivalent of 10 x single-use plastic bottles from our oceans and waterways.
The award honoured The Hidden Sea’s multi-faceted consumer campaign and momentous milestone of removing 10 million plastic bottles from the ocean in the space of 18 months, bringing them closer to their ultimate goal: To remove 1 billion plastic bottles from the ocean by 2030.
The Drinks Business is the leading drinks trade publication in Europe, at the forefront of the drinks industry focusing on wine, spirits and beer. Now in its 20th year, The Drinks Business Awards has become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.
To learn more about The Hidden Sea’s ocean clean-up efforts, click here.
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