From art to architecture, music to dance, nature to technology, SABA is driven by the community that surrounds them. The #SABASTYLED campaign celebrates Australia’s creative minds, sharing the stories of people who live the life less ordinary.
Through a series of intimate black and white portraits shot by renowned UK fashion photographer Rodger Deckker, #SABASTYLED reveals the nation’s cultural, creative and professional leaders—people with the style to match their smarts.
Highlighting the richness and diversity of the SABA customer, the campaign’s content showcases remarkable individuals who conduct all aspects of their life in style.
Having shot the likes of Donatella Versace, Lykke Li, Anna Wintour, Chloe Sevigny, Owen Wilson, Julia Restoin-Roitfeld, Phoenix and the Strokes, photographer Rodger Deckker has captured the outstanding characteristics of his ten subjects. The final shots embody what lies at the heart of the campaign—a celebration of outstanding Australians who inspire SABA every day.
As part of the #SABASTYLED campaign, a social media competition encourages Australians to ‘SABASTYLE” themselves at home or in store and Instagram their personal portrait using the #SABASTYLED hashtag. The strongest portraits will be shared through the brand’s social channels and live on digital shopalites. One #SABASTYLED talent will win a $5,000 wardrobe.
So, what are you waiting for? Get #SABASTYLED!