Reflecting a collection that revels in contrast, Saba’s Spring Summer 14.15 campaign reveals the beautiful symphony that occurs when opposing elements interact.
Shot on location by acclaimed UK photographer Roger Deckker, the industrial backdrop provides a disparity to the colour and movement of the Spring Summer collection in a series of sophisticated and dynamic images.
Deckker—who has worked with Anna Wintour, Dolce & Gabbana, Lanvin, British Vogue and Selfservice—captures the essence of the new collection’s elongated proportions and amplified volumes. Careful composition creates a powerful tension between the harsh environment and the natural fibres and clean lines of the collection.
Spring summer sees the label introduce a broader, more directional aesthetic that remains true to the modern simplicity and high quality design of the Saba signature.
Effortless dressing encompasses precise tailoring and luxe athleticism crafted though superior construction using lavish fabrications.
Premium textiles and superior fit remain hallmarks of the brand. Timeless lines are augmented with statement colour, textural fringing and metallics, plus innovative construction like rubberised glue seams and laser printed detail.
The collection hits SABA stores and saba.com.au from end July 2014.
Creative Direction: Three60
Styling: Caterina Scardino
Photography: Roger Dekker
Makeup: Victoria Barron
Hair: Richard Kavanagh