South Australia’s beloved Clare Valley is in the running to win its own festival celebrating the great wheat, wool and wine that the region is known for.
This exciting opportunity is all thanks to the Australian online travel site Wotif, which has been scouring the country for unique Aussie destinations to gift a personalised festival to.
The one-day festival will aim to unite local business owners, community groups, and tourists from across the country to celebrate what makes the winning destination special.
As part of the company’s nationwide search for the ‘Festival of Wot?’, SA’s Clare Valley has been short-listed against three other impressive regions, each with their own proposed festival to celebrate their town’s unique claim to fame.
The three other competitors include Maryborough’s Festival of Redheads (QLD), Bowen’s Festival of Mangoes (QLD), and Mudgee’s Festival of Snags (NSW).
Wotif chose the four candidates for their originality, tourism appeal, and relevance to the local area, as each place represents the individual stories and characters that make up regional Australia.
The four short-listed places were selected from a list of over a thousand ideas sent in from across the country, beating out such fierce competing suggestions as Brisbane’s Festival of Bin Chickens and Sydney’s Festival of Smashed Avo.
Clare Valley Wine & Grape Association’s Lucy O’Brien says she’s beyond excited for the short-listing.
“This is an incredible opportunity for the region. An opportunity to bring everyone together to celebrate all the fantastic local produce we offer,” Lucy says.
Wotif is hoping to bring the successful festival to life before the year’s end, and is handing the reins back over to the Australian public to decide the winner.
To show your support for Clare Valley, vote here.