SA’s Copper Coast fashion graduate’s collection hits the Festival stage 

Ruby Shaw is South Australia’s latest fashion graduate making it to the mainstage being featured at Groovin’ the Moo.

Words by: Abbie Tiller
Image credit: Naomi Shan

Twenty-two-year-old Ruby Shaw graduated with a Bachelor of Creative Arts and Fashion last month, and in the same week, her collection “Dopamine Delusion” was picked up by a London stylist and graced the stage at Aussie Musical Festival, Groovin’ the Moo. 

Bold blue and orange mesh swirled body suits, inspired by Shaw’s coastal upbringing at Wallaroo on SA’s Copper coast, were worn by stage performers accompanying UK singer and DJ, Eliza Rose. Rose’s outfit was also sourced from local talent, Josephine Rose. 

Ruby Shaw, whose brand is Ruby Grace, said she was excited to see overseas artists sourcing SA-based fashion and promoting local designers on stage. 

After an intense 3 years of learning design elements, sewing and marketing, Ruby recently had her own hand-designed prints transformed into see-through mesh fabric. That’s before creating her own patterns and sewing her own 20-piece collection “Dopamine Delusion”. 

“The collection was inspired by dopamine dressing, which is the idea of dressing in certain colours to increase dopamine and increase happiness,” she said. 

The new graduate, who has balanced study with part-time bar work, certainly had her happiness increased at seeing her bold statement pieces on stage. “I got a direct message on Instagram from a stylist from London called Rhiannon Isabelle and the night before the Groovin’ The Moo, event I met her at a rehearsal in the city and handed over my pieces. “ 

Image credit: Juan Van Staden

Having tickets sent to her at the last hour, Ruby described seeing her hand designed and home sewn work on stage as “surreal”. 

“The dancers wearing my bodysuits and gloves really did look cool and the outfits really worked well with their whole routine,” she said. 

“My study was finished and I was at the point of asking myself, where to from here? So seeing proof that there really is a market for such bold unique pieces has given me the motivation to just keep creating and see what happens.” 

While Ruby agrees that her designs aren’t something she would expect to see on people walking the streets in her country hometown of Wallaroo, she is passionate about diverse fashion, and dressing to express yourself without caring about what other people think. 

When the “Dopamine Delusion” range graced the catwalk at the Festival Centre last month, to mark the graduation of students and to kick-off Fashion Week, Ruby chose to showcase her collection on a variety of men and women, petite and plus sized. 

“The experience of creating my collection, and seeing pieces go from a sketch on my Ipad to being on-stage at Eliza Rose’s performance has definitely inspired me to keep creating, with the vision of one day having my own brand that is big enough to be manufactured outside of my home.” 

Find out more information about Ruby Shaw’s designs on her Instagram here.

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