SA’s House of Campbell announces Australian Fashion Week debut following award win

House of Campbell has not only won the Next Gen award, but is set to debut at Australian Fashion Week in May.

Contemporary luxury fashion label House of Campbell, the brainchild of South Australian designer Abby Potter, has won the esteemed Next Gen Award.

This prestigious recognition celebrates the brand’s commitment to pushing the boundaries of traditional tailoring, solidifying its reputation as a trailblazer in the fashion industry.

The Next Gen Award recognises the new guard of innovators influencing the future of design in Australian fashion. The 2024 showcase will feature the collections of the four winning designers of AFW’s 2024 Next Gen program presented by DHL, who are shaping the future of Australian fashion. This year’s Next Gen winners also included Amy Lawrance, Emily Watson, and Potirakis alongside House of Campbell.

“The program creates opportunities for emerging designers to establish and scale their business through Australian Fashion Week’s global platform,” Natalie Xenita, Vice President-Managing Director of IMG Fashion Events and Properties, Asia-Pacific said.

Established in 1996 with the goal of identifying Australia’s emerging designers, the program has helped discover and launch the careers of top industry names including Akira, Anna Quan, BEC + BRIDGE, CAMILLA AND MARC, and sass & bide, among others. Now, House of Campbell will get to follow their footsteps and debut their collection at Australian Fashion Week in Sydney.

Australian Fashion Week, scheduled to take place between 13 – 17 May 2024 at Carriageworks, is set to showcase an array of established and emerging talent. This year, Australian Fashion Week will be presented by Pandora, with Destination NSW stepping on board as a partner, and American Express signing up as the Official Payment Partner of the international trade event.

House of Campbell will join a number of amazing fashion labels including Acler, Albus Lumen, Alix Higgins, and many others. This landmark event will showcase House of Campbell’s highly anticipated Resort collection, marking a significant milestone in its journey towards shaping the future of fashion.

The South Australian label is further solidifying its presence in the Australian fashion landscape by announcing its partnership with Wild Child, a renowned retailer on King William Road. This collaboration enhances accessibility to House of Campbell’s exclusive suiting collection, bringing high-end fashion directly to Adelaide clientele.

“House of Campbell is a value driven brand, centred on delivering exceptional quality products and fostering meaningful customer experiences. We partner with a curated selection of stockists who share these sentiments,” creative director Abby Potter says.

“Wild Child has been an unwavering supporter of our brand since its inception, proudly carrying our debut collection in 2019 and dedicatedly sharing our narrative with the local community.”

For the past four years, House of Campbell has been creating daring yet elegant designs that celebrate contemporary femininity. Blending traditional couture craftsmanship with prét-a-porter fashion, the brand empowers modern dreamers to express themselves with ‘joy and ease’.

The label has become known for its statement power suits and signature tulle ensembles, etching its place in the Australian designer scene. Its designs have walked in New York Fashion Week and received fashion features in British Vogue, Harper’s Bazaar Vietnam, and The Cut.

“I am overwhelmed with gratitude for the remarkable opportunities that have come our way. Among the many memorable moments, one that stands out is the surreal experience of seeing House of Campbell featured in British Vogue – it’s still sinking in,” Potter says.

“Yet, beyond these milestones, the most fulfilling aspect has been witnessing the growth of our House of Campbell community and feeling their unwavering support. It’s truly humbling.”

For more information about House of Campbell and to purchase its clothing, head here.

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