Images: The Pet Butcher
A unique South Australian business has just been crowned ‘Australia’s Best’ at the 2025 APAC Business Awards. Locally owned pet food brand The Pet Butcher took home the title of ‘Australia’s Best Pet Food Brand for 2025’, marking a major milestone for the business that’s redefining how South Aussies are feeding their furry friends.
For owner Nick Martin and his dedicated team, the win is a celebration of their mission to bring pets the kind of meals once reserved for humans. “This award is a huge honour and a proud moment for our entire team,” said Nick. “We started with a simple mission: to provide pets with fresh, wholesome food – just like good old-fashioned home cooking – with plenty of variety to keep tails wagging and pets living their best lives.” And to carry over the win from 2024, only proves how well they’re doing.
The team say that high-quality, fresh and natural pet food is in high demand across Australia, with pet owners increasingly swapping mass-produced kibble for real food made with natural ingredients. The Pet Butcher’s five locations in Ethelton, Glenelg South, Henley Beach South, Hindmarsh and Unley are stocked to the brim with freshly made meals, smoked treats, baked loaves, muffins, and raw meats, with every product crafted to support long-term health and happiness. The idea is that stepping inside feels more like visiting your favourite gourmet deli than a pet store, and even better, your pets are welcome to come along and pick out their own dinner.
The Pet Butcher also has an online delivery service that ensures pets across Australia can enjoy the same premium treats and accessories wherever they live. For Nick it really is a combination of passion, innovation and local pride that has earned the business a stellar reputation and a growing national fanbase. “This award isn’t just about us. It’s about our amazing customers who trust us with the health of their pets, and about the South Australian producers who supply us with the freshest ingredients. This win belongs to the whole community.”
That local-first ethos is at the forefront of everything The Pet Butcher does. The team sources 100 per cent Australian produce, supports local suppliers, and prepares all food in small batches to keep it top quality and ensure freshness. There are no preservatives, no unnecessary additives, and no shortcuts, just honest, nutritious food made with care. They’ve got everything from raw proteins and offal to cooked meals and dried snacks, with a menu catering to every pet’s diet, helping pets look and feel their best. Even the packaging reflects the brand’s commitment to sustainability, with recyclable materials used wherever possible to reduce waste.
The business has come a long way since Nick and his team stumbled upon a century-old butcher shop and transformed it into the first Pet Butcher store. What began as a small idea has grown into a beloved local brand that champions quality, community, and the simple joy of seeing happy, healthy pets. While Nick remains tight-lipped about what’s to come, he hints that there’s more growth on the cards. “Watch this space — the best is yet to come.”
The Pet Butcher
Where: Ethelton, 95 Bower Road, Ethelton South Australia 5015, Australia
Glenelg South, 41 Broadway, Glenelg South South Australia 5045, Australia
Henley Beach South, 9 Henley Beach Road, Henley Beach South, South Australia 5022, Australia
Hindmarsh, 310 Port Road, Hindmarsh South Australia 5007
Unley, 10 Duthy Street, Unley SA 5061, Australia
For more information, click here.
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