Experienced tourism and marketing specialist Emma Terry has been appointed as the new South Australian Tourism Commission chief executive.
Leaving her current role as the Chief Marketing Officer at Tourism Tasmania, Ms Terry will join the SATC on 9 January, 2023.
With more than 20 years of experience in strategic planning, brand development, communications and marketing, she brings a strong suite of skills to help promote South Australia as a key tourism destination.
“I am honoured and excited to be leading the very capable and experienced SATC team,” Ms Terry says. “South Australia is an exceptional tourism destination that has it all, from incredible produce to diverse landscapes, unique experiences and amazing arts, culture and events.
“I understand the challenges and advantages of being a jurisdiction that competes against much larger states and I am looking forward to working closely with industry to continue the post COVID-19 recovery and unlocking future opportunities in what will be a dynamic and increasingly competitive environment.”
Over the past five years, as Tasmania’s Chief Marketing Officer, Ms Terry has been the driving force behind establishing Tasmania’s long-term strategic destination marketing platforms and positioning Tasmania advantageously against larger States, including the successful “Come down for air” campaign.
Ms Terry has also overseen Tourism Tasmania’s consumer digital transformation program that provided a connected digital pre and on-ground experiences, contributed to Tasmania’s T2030 positive impact agenda and delivered a range of tactical programs to support COVID recovery and connect demand, access and supply for better market outcomes.
Minister for Tourism, Zoe Bettison, is delighted to welcome Ms Terry to the SATC. “I’m very pleased that we have secured Ms Terry to lead the South Australian Tourism Commission,” she says.
“Emma has a thorough understanding of where South Australia sits in the global tourism market and knows what is required for our state to compete for market share and to get the attention of consumers, drive business and build a successful brand.”
Ms Terry is a graduate of the Australian Institute of Company Directors and has held a number of Board and mentor roles for not-for-profit organisations. She is also a Board Director and member of the Risk, Audit and Finance committee for the Australian Tourism Data Warehouse and is currently the Chair of Engender Equality and a Mentor for Mentor Walks Australia.
For more information, head to the SATC website.
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