Barossa

SATC connects South Aussies with regional tourism operators after thousands of interstate cancellations

The South Australian Tourism Commission are connecting South Aussies with embattled tourism operators and hoteliers desperate for business after snap border closures.

The last few weeks has not only seen South Australia experience its first COVID-19 case in over 212 days, but a domino effect of hard border closures and snap lockdowns, toppling the already-struggling tourism industry across the country. 

Tour operators, experiences, guides as well as hotel and BnB owners across the state, who depend on tourism during the July school holidays, have been devastated by an influx of cancellations from those who can no longer enter SA, after Premier Steven Marshall announced a hard border with every state, with the exceptions of Greater Melbourne and Tasmania. 

For those left with cancelled holiday plans a new campaign, ‘Re-Book in SA’, has been created by the South Australian Tourism Commission, connecting South Aussies in need with incredible experiences right here in the state. 

Many South Australians who planned to leave the state for the July school holidays, perhaps for a getaway to warmer climates or a visit to friends and family, have now been left with an empty calendar of annual leave to make the most of within the state.

Whether you’re looking for a relaxing getaway in premium luxury accommodation in the Barossa Valley or an adrenaline-packed adventure cage-diving with sharks in Port Lincoln, the group offers a range of state-wide accommodation options and things to do for every budget and group size.

The group quickly grew to over 800 members in a day, demonstrating the number of SA residents looking for inspiration to explore a little more of their state. 

Over the last 18 months South Australians have banded together to support the tourism and hospitality industries that have suffered so severely from the economic effects of COVID-19, rallying around local producers and businesses to support them through this unprecedented period. 

Why not help to dispel the myth that no one partakes in the ‘touristy activities’ in their own backyard and explore some of the varied landscapes, experiences and opportunities to create incredible memories that South Australia has to offer. 

For more information and to book your SA experience, find the Re-Book in SA Facebook Group here.

To find out more about the South Australian Tourism Commission here.

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