The Sparkke Change Beverage Company breaks new ground with their ‘White Wine Bubbles’ in a can and says cheers to marriage equality.
The socially conscious Australian alcohol brand, Sparkke has previously come up with these genius beverages:
- ‘Consent Can’t Come After You Do’ (an Apple Cider addressing sexual consent),
- ‘Change The Date’ (a Pilsner targeting Australia Day),
- ‘Nipples are Nipples’ (a Hard Lemonade tackling gender equality) and
- ‘Boundless Plains To Share’ (an Alcoholic Ginger Beer raising asylum seeker issues)
Their latest innovation, White Wine Bubbles, is a fruit driven fizz in a can that wears the message ‘Say I Do!’ in support of marriage equality.
The product launches today on International Day Against Homophobia, Transphobia & Biphobia (17 May), an annual day that unites millions of people in support of upholding equal human rights for all, irrespective of sexual orientation or gender identity or expression.
Powered by a group of young women in Adelaide, Sparkke raises awareness and funds for social causes it considers important to Australia through great beers, ciders and wine the real conversation starters of their generation. With White Wine Bubbles, Sparkke is adding marriage equality, an issue close to the team’s heart, to the mix and a delicious new fizz to the table.
Sparkke will also donate 10 per cent of all direct sales from the new drink to The Equality Campaign that lobbies to win equal marriage rights for all Australians.
Sparkke’s Winemaker, Sarah Lyons, explains the motivation for the latest release, ‘When we created White Wine Bubbles we wanted to highlight and raise a toast to this significant issue, but also produce a seriously great fizz in a can – an enjoyable drop for wine lovers. The cans offer total portability, reduce wastage that bottles can create, and are perfect for sharing with a friend – so now you can toast to marriage equality every day!’
Lyons says, ‘As a queer woman who came out at the age of 14, I can speak from personal experience about what it’s like to grow up feeling marginalised. Our marriage equality message is based on Sparkke’s core values of universal fairness, inclusion and social equity. It’s fantastic to campaign for the rights of all Australians
to marry if they wish to – regardless of their gender or sexuality – and at the same time to produce a great fizz in a can.’
Clint McGilvray from The Equality Campaign says, “It is great to see Sparkke getting behind marriage equality and showing their support for every Australian being treated equally. Marriage equality will not change anything for the vast majority of Australians but will make a profound difference to the status and dignity of many.
“All over the country people are asking what they can do to make marriage equality happen. It’s so important for everyone to make their voice heard by getting involved in the campaign for a fair go for every Australian.
Sparkke’s White Wine Bubbles is available to pre-order now for a limited time at bit.ly/2sparkkebubbles in a 4 x pack ($35 RRP), 12 x pack ($95 RRP) and 24 x pack ($180 RRP).