Seppeltsfield has completed a ‘grand slam’ of tourism award achievements, being named as Australia’s Best Tourism Winery at the Qantas Australian Tourism Awards in Darwin last Friday.
The ‘Gold’ Award recognises the Barossa-based estate as Australia’s top tourism venue out of the winery, distillery and breweries category and pairs with a ‘Great Wine Capitals’ global network accolade received last year for international best in wine tourism services.
The national acclaim has led Seppeltsfield – for the first time in 166 years of operation – to now hold regional, state, national and international tourism award endorsements in destination-based wine tourism.
Accepting the award in Darwin with Proprietor/Executive Chairman, Warren Randall and Sales & Marketing Manager, Chad Elson, Tourism & Events Manger, Nicole Hodgson said the award was “yet another milestone in Seppeltsfield’s golden decade and one in which the entire business can be proud.”
Seppeltsfield has undergone a metamorphosis since 2009 following significant investment by its proprietors. The expansion of Barossa vineyard holdings and revival of its 1888 Gravity Cellar leading way to a full redevelopment of its cellar door village, including the incoming of JamFactory Art & Design Studios and FINO Seppeltsfield restaurant.
In addition to a broader visitor experience offer through estate tenants such as FINO, JamFactory, Owen Andrews Barossa Catering and Segway Sensation SA, Seppeltsfield has placed recent emphasis on a diversified wine and food tourism proposition. This has included an expansion of VIP experiences within the famed 1878 Centennial Cellar, guest immersions for domestic tourism operators such as Great Southern Rail, new events including ‘Bonjour Barossa’ and luxury product collaborations with partners such as Lalique crystal.
Earlier in 2016, Seppeltsfield became the first wine property globally to utilise Virtual Reality technology to promote its key tourism assets, accesible by scanning QR codes on a range of its wine labels.
The estate has also been an early adopter of and pathfinder for the Barossa Trust Mark. The first of its type in the world to operate across the three sectors of wine, food and tourism, the Barossa Trust Mark has been developed to assist consumers identify authentic Barossa products, through certification of businesses that have met the highest standards in Origin, Integrity, Quality, Environment and Community.