People are invited to upload their content to a competition page at www.southaustralia.com and selected pieces will then be used on the brand new southaustralia.com website, to be launched later this year.
Contributors whose content is chosen to be used on the new website will win one of two hundred $200 South Australian holiday gift cards to spend on their next South Australian holiday.
SATC’s Marketing Director, David O’Loughlin, says it’s a simple idea which aims to get people all around the State talking about their favourite SA holiday moments.
“We’ve all given friends and relatives tips about the best spots to visit and experiences to be had in this great State – now we want that valuable information to be shared more widely,” Mr O’Loughlin says. “We want people to be reminded how diverse and unique South Australia is, as well how easy and rewarding it is to plan a quick trip away.”
Advertisements for the $450,000 campaign will appear on television, radio, in newspapers, online and on street signage from today until the end of June, with people having until 15 July to submit their entries.
“The new southaustralia.com website will not only be more user friendly with more product bookable online, it will also have real comments from real people which we all find valuable when making decisions about our holidays and weekend getaways”, Mr O’Loughlin says. “Adding photos and videos to the mix will give people genuine insights into places and experiences, plus we hope it will remind them about how enjoyable and important it is to have time away with family and friends. Additionally, this campaign shows that we’re committed to promoting tourism within all of our regional areas, giving every South Australian the chance to be a ‘local expert’ in a public forum.”
Winners will be selected throughout the campaign period, with all names to be printed in The Advertiser on 13 August. Winning entries will be visible on the competition website throughout the campaign period before being integrated into the new southaustralia.com website when it launches later this year.