France is coming to Adelaide: The Adelaide Central Market’s Smelly Cheese Shop is hosting a night celebrating all things français, and we must say, we’re très excité.
The much-loved fromagerie will transform the market to replicate a French cheese cave, serving up champagne and live entertainment for Bastille Day, France’s national celebration, on July 14.
“It will be the ultimate sensory experience; Guests can smell, look, taste, touch, and listen to the cheese,” Smelly Cheese Shop owner and French cheese aficionado, Valerie Henbest, says.
Guests will first get serenaded with French classics by two women dressed in Marie Antoinette-like costumes before entering into the redesigned marketplace, greeted with a glass of champagne and a quiche. There will be a beautiful 100-person table set up in the Adelaide Central Market––where customers are usually bustling around the stalls––covered in fruits and breads.
As Henbest noted, the entire mood will be accounted for, from taste to sound to visuals; There will also be blue and red lighting––representing the French flag––illuminating the setup.
While customers taste their five decadent cheeses from Smelly Cheese Shop and Herve Mons Affineur, which include a triple creme brie, a roquefort, and a Valençay, they will also drink Brimoncourt champagne. Overall, the night, which costs $95, will include five cheeses, four and a half glasses of champagne, a quiche, and a sweet dessert.
The event will also see a Zoom call with a champagne producer and cheese expert from France who will educate the guests on their crafts, linking the evening straight to its country of inspiration.
The Smelly Cheese Shop and its owner are the perfect hosts for such an event. The market staple has been hosting Cheese After Dark events for years, and this one is particularly well-matched, as Henbest is originally from Normandie herself. Missing France and her family, the cheese lover believes the immersive event, which transports guests right to Europe, is “special at a time when we can’t travel.”
She’s excited for the night of cheese, champagne, live music, education, and an atmosphere that will feel as French as the offerings.
“Cheese is an opportunity to explore culture, tradition, history, and geography,”
“Everything you eat is coming from a certain place and culture, and I hope this event brings that sense of place to people; There’s more to the cheese than the cheese itself.”
The event will take place on Wednesday, July 14, from 7 – 9:30pm.
Find The Smelly Cheese Shop at #44, Adelaide Central Market, Gouger Street, Adelaide.