In news that will certainly delight confectionary-nostalgists everywhere, Tasty Toobs have finally made their long-awaited return to the supermarket shelves, just in time for some lockdown indulgence.
After much fanfare, the delicious snack that has gained somewhat of a cult following among nostalgic Aussies has officially been welcomed back into major and independent supermarkets across the state.
Fans with ferocious hunger for the tasty snack that also doubles as a wearable finger accessory can expect to get their fix anywhere from their local Coles and Woolworths to their go-to independent grocers like Murray Bridge’s Fruit Shed, Foodland Frewville, Foodland Pasadena and Drakes Supermarkets.
Their release follows an overwhelming campaign spearheaded by hungry snackers to bring back the tasty snack after Smiths (the company that produces the snack) discontinued them some twenty years ago.
The Tasty Toob campaign was launched after a Facebook page demanding their return was created. The page quickly garnered over 17,000 supporters, resulting in Smiths receiving thousands of emails and messages from passionate fans asking them to bring back the snack in all its crispy glory.
Aussie cricketing legend Shane Warne even got in on the action when he voiced his support for the nationwide movement during India’s win over Australia stating that Tasty Toobs were his favourite snack of all time and a big part of his childhood.
“I would like to lead the charge, bring back the Toob!,” the cricketer said from the commentary box at the time.
The campaign hit its peak in December of last year when News.com.au ran a survey asking Aussies what snack from their childhood they would most like to see on supermarket shelves again, an overwhelming number responded with Tasty Toobs, resulting in the snack nabbing the number one spot.
Smiths finally listened to the impassioned pleas of Aussie consumers in June when they announced the snack would officially be returning, bestowing us with the golden glow of Tasty Toobs once more and thus, snacking justice has now been restored.
Created by Aussie snack-royalty Robert Cranum, Tasty Toobs first hit the market in 1954. They reached their peak popularity in the early 1970s where the snack was cemented as an Aussie icon next to the likes of Tim Tams, Lamingtons and Golden Gaytimes.
So the next time you’re taking part in your essential food shop, be sure to keep an eye out for these bad boys because they are likely to fly off the shelf pretty fast.