After receiving over 1300 desperate Facebook messages and pleading emails, Smiths, the company behind Tasty Toobs have finally listened, announcing the triumphant return of the iconic cheesy snack, 20 years after they were first discontinued.
The demand for the return of Tasty Toobs was overwhelming, with a 17,0000-strong Facebook page being created as part of a passionate social movement clamouring for this top-tier Aussie snack to be made available to hungry snackers once more.
Demand for Tasty Toobs’ return reached fever pitch in December last year, as it dominated news coverage when a survey broke by news.com.au, that revealed Toobs had snatched the number one spot, as the product Australians most wanted to see make a return to supermarket shelves.
Even cricketing legend Shane Warne got involved, using his celebrity influence to spearhead the campaign to bring back Toobs from the commentary box with a rallying cry for the snack’s return. Warne made a passionate plea during India’s win over Australia saying “Toobs are one of my all-time favourite snacks. We grew up in our childhood with them…I would like to lead the charge, bring back the Toob!”
The snacking gods have finally listened to the cries of Aussie consumers, bestowing up on us the golden glow of Tasty Toobs once more, which will be available for chip-enthusiasts to order from the July 12. Fans are being warned to mark their calendars and set their alarms now, as you can guarantee after a long absence from the aisles these beauties will be flying off the shelves next month.
Eagle-eyed fans spotted Tasty Toop dupes being sold in the Reject Shop earlier this year, demonstrating the intense love Aussies had for this ‘forgotten snack’, but nothing beats the real thing.
Toobs were first created by snacking legend Albert Cranum in 1954, reaching peak popularity in the 1970s ahead of gaining their now cult snack status.
For now, exhausted protesters who have dedicated the last few years to this incredible cause can rest easy, knowing that a packet of Tasty Toobs will soon be in their hands.