With so many launches and events in the Festival state, it’s easy for one party to blend into another. When Frozen Beer Co had their national launch in Adelaide last week however, it was an event to remember. With over 300 guests in attendance, the frozen froth-topped beers were definitely the topic of conversation, as people tried everything from frozen Corona, to frozen Super Dry and Coopers Pale Ale, Vale Ale and Pure Blonde. Specially-designed machines (kind of like a slushy machine) created these Summer-must-haves, with one tap for the beer and one for the generous, gravity-defying foam. Invited guests commented that Frozen Beer would be perfect for the hot Australian Summer, and outdoor festivals and beer gardens around the country. In addition to the product-tastings which happened on the night, guests were also treated to magicians, dancers, bands, DJs and more, at the indulgent affair which was held at The Loft. Check out the #FrozenBeerCo hashtag to see more coverage from the event.
Photography by Morgan Sette