South Aussie Brands Storm Coles This Week

South Aussie Brands Storm Coles This Week

This week you can put your money where your mouth is, and support Brand South Australia, who are working with Coles to put a spotlight on local products and produce.

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This week you can put your money where your mouth is, and support Brand South Australia, who are working with Coles to put a spotlight on local products and produce. The I Choose SA at Coles week kicks off today.

I Choose SA at Coles activity aims to highlight SA products and produce in stores and make it easy for customers to choose local when they are shopping.

Launched on 28 August last year, the I Choose SA campaign supports producers, growers, manufacturers, service providers and businesses throughout the supply chain to increase jobs across the State.

South Australia has embraced the campaign, with over 1950 businesses already registered on the online SA Business Directory – a tool for consumers and businesses to find local products, services and suppliers.

In addition to the directory, Brand South Australia is working with many partners such as Coles to help consumers identify local products through the use of campaign material and the State Brand – which acts as an assurance that the product or service supports local jobs.

This activity with Coles is also an opportunity to educate the community on the positive impact they can have on the future of our State’s economy.

“We want all South Australians to realise the power they have in everyday purchase decisions,” Brand South Australia CEO Karen Raffen said.

“If every South Australian household were to spend an extra $2.30 a week on local food and beverages, it could support up to 600 new local jobs.”

I Choose SA at Coles will be activated across all 56 Coles stores here in South Australia from today until next Tuesday 28 March, with each store running a range of specials on SA products and produce during this time.

There will also be sampling from some of our favourite SA brands at selected Coles stores, competitions, cooking demonstrations and more.

Coles State General Manager Dave Pieters said Coles would reduce prices by up to 50 per cent on more than 20 favourite South Australian products from today until Tuesday, 28 March.

“As part of our commitment to the “I Choose SA” campaign, we’ve worked with some of South Australia’s best-loved food producers to promote their brands to customers,” he said.

“We are delighted to drive support for locally-grown food and help local residents save on their grocery bills by reducing prices by up to 50 per cent on more than 20 favourite SA products.”

“Across all of our SA stores we are encouraging shoppers to show their support to local businesses by choosing to buy locally produced products.”

Savings from today include:

• Balfours Custard Tart Twin Pack 280g reduced by $1.20 to just $4 a pack;

• Menz FruChocs 150g packs reduced by $1.65 to just $2.40 each;

• Golden North Giant Twins Multi Packs of 5 reduced by $2.84 to just $4.15 each;

• Tucker’s Natural Gourmet Crackers are half price at $1.99;

• Woodroofe Soft Drinks 2 litres are half price at $1.55;

• Moo Premium Yoghurt 160g tubs reduced by 50 cents to just $2 each; and

• Barossa Fine Food Black Forest Gypsy Leg Ham from the deli reduced by $7 a kg to only $17kg.

Tucker’s Natural owner Sam Tucker said the I Choose SA campaign at Coles was a great way for his business to grow and gain exposure in the state.

“The I Choose SA at Coles campaign is a great opportunity for Tucker’s Natural to showcase our local heritage and ensure that Coles customers know our products are made right here in SA,” he said.

MOO Premium Foods founder Mick Sanders said having the support from SA shoppers and Coles was important for his business and helped them to continue to produce top quality products.

“MOO has been supplying yoghurt to Coles supermarkets in our home state of South Australia for more than seven years. Coles has been a passionate supporter of our brand so it’s great to be able to showcase our Premium Yoghurt and Rice Pudding products in their I Choose SA at Coles campaign activities.”

“We are big supporters of buying local quality ingredients, and have worked exceptionally hard to create great products sourcing milk from dairy farms across South Australia.”

Photo credit: Tucker’s Natural

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