Photo credit: Stuart Kerr
South Australia’s most loved personalities are partnering up to share their favourite holiday destinations within the state. Guest hosting a 3-part special series of Seven’s SA Weekender, internationally acclaimed actress Teresa Palmer, and Hans international superstar, have rediscovered the hidden gems in South Australia.
In line with the South Australian Tourism Commission’s new marketing campaign, the episodes highlight all the curious places in SA that need to be seen to be believed.
Teresa Palmer visited Kangaroo Island for the first time since it was ravaged by bushfires early this year and took on a new appreciation for the regenerating land and the resiliency and positivity shown by local businesses.
Hans tackled and conquered his deep-seated fear of animals by shark cage diving in the Eyre Peninsula, while a little closer to Adelaide’s CBD, Callum
Hann (recent MasterChef contestant and Barossa Valley local) took his tastebuds on an ‘around the world trip’ – whilst staying completely within SA’s borders.
The experiences covered in the upcoming SA Weekender episodes range from high-end to family friendly, relaxing to adventurous; showcasing South Australia as a holiday destination that caters to everyone.
Teresa Palmer is particularly grateful to be South Australian and has enjoyed taking her family on local holidays and rediscovering her home state.
“South Australia is home for me and I’m so proud to be an advocate for my state. Working with the SATC, I got to explore SA and find all the hidden gems, especially the world-renowned Kangaroo Island. Kangaroo Island ticks all the boxes for a family holiday that everyone will enjoy – beautiful landscapes, wildlife, incredible food and drinks, friendly locals and fun
adventure activities for the whole family, world-class experiences and accommodations,” said Teresa.
With long-standing hosts Belinda Sloane, Kelly Golding, and Briony Hume continuing to show their passion for travel in South Australia across the 3-part series, the SA Weekender episodes outline the ultimate SA itineraries.
Brent Hill, Executive Director of Marketing at the SATC said the tourism commission is proud to support local productions that champion and advocate for the state.
“SA Weekender is an iconic show that echoes all of our efforts to highlight great offerings within South Australia,” he said.
“We’ve seen a surge in South Australians getting out and rediscovering their home state, we well as increased interest from interstate in markets like Queensland. While border restrictions remain in place for some states and territories, SA Weekender hopes to continue to inspire local South Australians to explore their own backyard and encourage interstate
travellers to dream up exciting holiday ideas.”
Since the beginning of March, the SATC has worked with local tourism operators, production teams, and media to ensure that South Australia remains a sought-after holiday destination with curious experiences.
Launching two campaigns and working through several partnerships has seen Australian traffic to southaustralia.com increase 84% from March to July 2020 compared to the same period in 2019.
SA Weekender episodes will air nationally on 7two from 3.00pm on 30th August, 6th September and 13th September 2020.