In an Australian first, the worlds of wine and beauty are coming together, with the release of a collagen-infused wine by South Australian winery, Watkins Wines.
Pure Glow Rosé is the first-ever wine to feature marine collagen, a trending ingredient in the global beauty industry. Traditionally a by-product of seafood that’s often discarded, the collagen has now found a new life in the world of wine, bringing a refreshing twist on the traditional rosé experience. This product is also an eco-conscious choice, crafted with sustainably sourced, highly purified marine collagen.
At just 9.5% alcohol, Pure Glow Rosé is a lighter alternative to traditional wines, making it the perfect drink for warm summer evenings when that’s all you’re craving. Made from premium South Australian grapes that are sustainably certified, each bottle delivers not only top quality, but also a strong commitment to conscious living.
“Pure Glow Rosé represents a truly unique connection between conscious living and luxury,” Jo Watkins, founder of Pure Glow Drinks, says. “I am proud to bring such an exciting innovation to Australia alongside my brother, Sam Watkins, who is the winemaker.”
Pure Glow Rosé is designed for the next generation of wine drinkers who are seeking lighter options that reflect their values of sustainability, exploration, and intentional drinking. The product appeals to those who are conscious of their lifestyle choices, but don’t want to compromise on quality or taste.
This innovative rosé is set to redefine what Australians consider a “lifestyle beverage”, perfect for pairing with a spa day at home or for enjoying with friends at a party. It’s available now online for an RRP of $25 and at Bondi Beach Cellars in NSW.
For more, visit Pure Glow’s website or Instagram.
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