Spell & The Gypsy Collective To Donate $967,833 To Bushfire Relief • Glam Adelaide

Spell & The Gypsy Collective To Donate $967,833 To Bushfire Relief

Spell fast tracked the launch of their Unicorn Tears collection, with funds being directed towards St. Vincent de Paul, NSW RFS, WIRES, VIC+SA RFS and Wildlife Victoria.

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Image sourced via Facebook @spelldesigns

Online clothing retailer, Spell & The Gypsy Collective, has revealed the total sum of last week’s Unicorn Tears pre-sale, to be donated to bushfire relief, and it best displays the support of the public.

After announcing an initiative to release a special pre-order on their Unicorn Tears collection, with 100% of profits being donated to registered fire related charities, Spell announced the final donation amount as $967,833.

Spell fast tracked the launch of their Unicorn Tears collection, with funds being directed towards St. Vincent de Paul, NSW RFS, WIRES, VIC+SA RFS and Wildlife Victoria, in the next 72 hours.

Orders will be shipped off from July 1 onwards.

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Dear Spell community ~ a week ago when we decided to open a Unicorn Tears pre-sale opportunity to raise money for the Australian Bushfire appeal, we had NO idea how much you guys would get behind us! We’d never done a pre-sale before, only ever offering pieces in very limited edition units – so we just had no idea…!! To say we have been completely overwhelmed by your support is a vast understatement! I’m super proud to announce that on behalf of our entire Spell community we will be giving 100% of our Unicorn Tear profits to bushfire relief – A GRAND TOTAL OF $967,833.00 🙌🏽⛑🐨 Our team are now working their butts off to make this happen, with orders shipping July 1st it’s a huge feat to turn around! Spelly and I are so grateful to every member of our team because it’s their dedication and unwavering support that makes this possible! But of course, none of this would even be happening without you guys! Thank you thank you! A million times thank you! This donation will support @vinniesshops, @nswrfs and @wireswildliferescue and to this list we have also added the VIC+SA RFS and @wildlifevictoria. 🦔 From a personal perspective I'd like to share with you that we had a Unicorn Tears collection planned to launch over the next 12 months, but we decided to bring it forward as an urgent means of raising funds for those providing urgent relief on the front line. So, a similar collection would have always been made – we just decided to make it earlier and give away the profits. The reason I bring this up is because never before have we been so aware of the impact of our environmental footprint – never before have emissions and resources been SO front of mind. In this instance we have chosen specific fabrications with the least environmental footprint. And as a business we are committed to measuring and reducing our own carbon footprint, which is one reason we choose to, under normal circumstances, continue doing small, limited edition runs of our collections. Please cherish these pieces, wear them over and over and keep them in rotation however that may look! xx biggest ❤️ and thanks xx Lizzy and Spelly || Artwork used with permission of artist @raychponygold 🙏🏽

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This weekend, amidst the destruction and loss, I wondered if there was something we could create for our community, something you guys have been asking for, something you’d cherish, in exchange for helping us raise more funds for the victims of this horrific bushfire crisis… So, because I have an extremely big hearted and determined team, (!!) and because we get emails every other day asking us to do them… Unicorn Tears!! 🦄💦 Thank you everyone for already getting on board and sharing your excitement with us! Thank you to all who voted for your fave prints and styles in our Facebook poll yesterday!! We have tallied the votes and taken a list to our production team to workshop 7 pieces (across 3 prints…) 🤍 In case missed it, we’ll be offering a special pre-order of some of your favourite and most sought after pieces from years gone by with 100% OF PROFITS going to the Bushfire Appeals. We will not make a single cent from this, in fact this will take a great many hands and a tone of resources to make this happen, but we are up for the challenge! 🙌🏽💛 The 7 Unicorn Tear pieces will be put on pre-order at 10am AEDT Thursday 9th Jan and orders will end at midnight on Sunday 12th of January AEDT. All of the product information and chosen charities will be announced when they go live, including any new (ecologically friendly) fabrication details. Delivery will be July 1st, 2020. The tee and keyring I spoke of in my video will be available (both limited edition) at a later date closer to time of delivery and once we have samples to show you! Because this is an unprecedented move, we know there are so many details/questions you may have, so we’ll put a post on Facebook tomorrow with as many details as we can. 🙏💛 Once again, we thank you for your support and we will update you all on total funds raised as soon as we close the pre-sales. Oh, and if these unicorns are not for you, never fear we’ll announce a few other exciting opportunities to contribute to our Bushfire Appeals ~ so please stand by. Much love, and once again, our hearts go out to those directly affected by these fires. Lizzy & Spelly & the whole team xx 📷 @ming_nomchong_photo @shaninamshaik 🖤

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Spell & The Gypsy Collective’s ethos has always been in effort to minimise harm to the planet in their actions.

Their vision, as stated on their website says:

“To achieve this, we have begun measuring our impact in the areas of Supply Chain transparency, Sustainable Fibres, Environmental Footprint, Social Advocacy, Circularity and Giving Back – we are using this data to drive continuous improvement and refine the way we do things across our whole operations.”

In a Facebook post, Spell also stated that the launch was planned for over twelve months but was brought forwards to raise funds for those in need of immediate help. The post states:

“The reason I bring this up is because never before have we been so aware of the impact of our environmental footprint – never before have emissions and resources been SO front of mind. In this instance we have chosen specific fabrications with the least environmental footprint. And as a business we are committed to measuring and reducing our own carbon footprint, which is one reason we choose to, under normal circumstances, continue doing small, limited edition runs of our collections. Please cherish these pieces, wear them over and over and keep them in rotation however that may look! xx biggest ❤️ and thanks xx Lizzy and Spelly.”

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