In a first of its kind partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet.
Andy Ridley, CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment, made the announcement in conjunction with the launch of Earth Hour Blue – a radical new digital crowd-funding and crowd-sourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday 29 March, at 8:30pm.
This year, Earth Hour and the hero of the highly anticipated motion picture The Amazing Spider-Man 2: Rise of Electro – along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb – are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
“I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield, who plays Spider-Man in the upcoming film.
The crowd-funding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world,” said Emma Stone.
The Amazing Spider-Man 2: Rise of Electro director Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
Earth Hour has grown to involve hundreds of millions of people from all walks of life across 7,000 cities and towns and 154 countries and territories. Jamie Foxx who plays the villain Electro in the film said, “Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do.”
Earth Hour Co-Founder Jeff Blake added, “Spider-Man’s always been a very relatable Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet.”
Blake continues, “I’m also very proud of the fact that The Amazing Spider-Man 2: Rise of Electro is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together.”
Earth Hour and its Super Hero ambassador Spider-Man remind us that “with great power comes great responsibility,” so get involved and use your power at www.earthhour.org.
Participants can engage on social media using the hash-tags #EarthHour and #SpiderMan.