Australian Masters Games has challenged a new Tennis Australia advertising campaign that intimates the only sport you can participate in through your twilight years is tennis.
The advertising campaign is for the Hot Shots kids’ tennis program and carries imagery of a mature aged gymnast, high jumper and basketballer failing in their sport, with the tagline “Or choose a sport your kids can play forever. Tennis.”
The campaign has targeted three sports, and is already creating waves across social media platforms by mature aged sports participants and within the rapidly growing masters sport fraternity.
Chris Dittmar, chair of the 15th Australian Masters Games was surprised by the tennis campaign saying, “We’ll have 10,000 fit and active people, 30 years and over participating across 60 sports in Adelaide this October – good luck telling them they can’t participate in any number of sports!”
“It’s not just lawn bowls, croquet and tennis on offer at the Masters Games. Sports as diverse as roller derby, dragon boat, and drill dancing will be enjoyed by men and women in every age bracket and of all standards. And yes – we will have athletes in their 30’s through to 75+ year olds in athletics, basketball and gymnastics,” he enthused.
The Australian Masters Games is one of Australia’s largest multi-sport festivals, and is open to all participants who meet the minimum age criteria, which in most sports is over 30 years.
The Australian Masters Games is proudly sponsored by the South Australian Tourism Commission through Events South Australia.
Australian Masters Games Snapshot
When:
Saturday 3 October – Saturday 10 October, 2015. Entries open Monday 16th March.
Where:
Adelaide, South Australia
Over 10,000 people from across Australia and overseas. The event is open to anyone who meets the age requirements of their sport of choice. It does not impose qualifying standards and welcomes participants from all over the world. The only criteria to compete in the Australian Masters Games is you must meet the minimum age criteria which in most sports is 30 years.
What:
A week-long festival of sport and festivities. Australia’s largest regular multisport Games will feature over 60 sports, ranging from athletics to basketball to cue sports to weightlifting. Visit www.AustralianMastersGames.com for the proposed list of sports.
Click here to watch a promotional clip on the Games.
Entertainment:
As well as an extensive sporting schedule, the Australian Masters Games will also comprise a variety of social events throughout the week, including an Opening Ceremony and Closing Ceremony, providing a festival atmosphere for both competitors and visitors to Adelaide.
More News
