With a shift in the fashion industry towards the online phenomenon, a new revolution is making its way – fashion can now be purchased confidently by the consumer through the online medium, with its popularity growing every day.
Suede Online, a women’s online fashion boutique, officially launched 14 October 2011, and the creative mind behind it, Jamie Lee, said her desire to push herself and look outside the box is what drove her to create this brand new website.
“After being involved in the fashion and modelling industries for a number of years, I knew it was time to take the next step and make my mark in the online fashion world. Not only do I want to bring new labels and designers to Australia, I also want to educate people on fashion and illustrate that it’s more than just a piece of clothing – it’s a lifestyle,” said Jamie.
Stocking a mix of high-end labels such as Gary Bigeni, One Per Diem, and Gail Sorronda, compared to fast fashion brands Staple and Wildfox Couture, Suede Online’s diverse range of designers complement one another, all portraying the Suede Online’s philosophy and attitude – simple, fresh, and chic.
Jewellery lines are a strong element of Suede Online’s collections, with labels El Minara, Estelle Deve, and Mezi available on the site, having the ability to transform any look with one statement piece of ring, necklace or cuff.
At Suede Online, quality pieces from both Australian and international designers can be found, along with some of the most coveted items for any fashion-lover’s wardrobe. Jamie carefully chooses pieces that will get her customers through each season because she is the epitome of the Suede Online girl and lives by the Suede Online phrase ‘simple, effortless, style.’
Suede Online also offers a variety of unique features such as 'Suede Loves’ which details Suede Online’s favourite and top selling pieces, along with suggestions of how to wear each item and what to wear it with, completing the whole outfit for Suede Online’s customers.
Style is in Jamie’s DNA and as a stylist, Jamie is also respected for her knowledge of how to piece items together and create the perfect look. From styling fashion parades to fashion shoots, Jamie can work one look numerous ways and make the most out of a statement piece of clothing. Such tips and advice will be featured regularly on Suede Online.
Jamie’s love for fashion and knowledge of the industry has inspired her to source new and exciting labels from all over the world for Suede Online, some of which are currently not available in Adelaide or even Australia.