Pictured: Berri Bridge. Photo credit: Grant Schwartzkopff.
Small businesses along the River Murray will be the focus of a new Brand SA campaign, encouraging South Australians to ‘Spend Their Support’ for flood-affected communities in the lead up to Christmas.
Spend Your Support, launched today, uses a dedicated online marketplace to connect shoppers with local traders – allowing them to buy direct from the region at home and drive much-needed sales in the area over the festive period and beyond.
More than 50 businesses – including wineries, gourmet producers and tourism operators – have already signed up to the new campaign, with more stores set to come on board throughout summer.
Shoppers can use the online marketplace to buy products, experiences or gift cards from one of the listed businesses, injecting vital funds into River communities preparing for an historic flood event.
“Being part of this campaign is a great opportunity for us to spread the word about our business,” says Rivergum Cruises owner Sandra Schober.
“We have not been able to cruise since August and we will be out for many more months with the uncertainty of the flood levels.
“We are offering cruise vouchers so that people can use them to come on board with us when we are back cruising.”
“To have the support and exposure generated by Brand SA and Shop Local SA through this initiative is fantastic,” added 919 Wines director Jenny Semmler.
“While our business is OK and our cellar door is operating, the fact is that trade has dropped and we will still be impacted.”
Brand SA’s new call-to-arms campaign is set to deliver a much-needed boost to businesses facing an uncertain new year, as rising floodwaters damage residents’ livelihoods and impact tourism.
Brand SA has a proven track record of helping businesses in need, including its vital role in securing the future of iconic SA company Spring Gully.
Shop Local SA will be involved in the campaign to ensure River Murray businesses receive ongoing marketing, IT and hands-on support.
Various supports for businesses are also available as part of the government’s $51.6 million initial financial assistance package.
A full list of participating traders is at SpendYourSupport.sa.gov.au. Spend Your Support runs until March with scope to extend, if needed.
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