Connecting his home country of Bangladesh to his home in Adelaide, Rashed Kabir is launching an educational facility around sustainability.
Living Jute is opening tomorrow, December 1st 2021 on Sir Donald Bradman Drive.
The Living Jute founder is also responsible for MIle Ends Loveon Cafe where he has been sharing his Bangladeshi culture through food and community, since 2013.
Loveon and sister cafe Loveon Express have grown a passionate following as favourite brunch spots catering for vegans, coeliacs, and omnivores while adding a middle-eastern twist to breakfast and lunch favourites.
After great success, Rashed decided to shift his focus from food by opening a new space in the west designed to better support people.
“I would like to share a vision that I have held in my mind for 20 years. A way to connect my country, Bangladesh, to my home in Adelaide. This vision is called Living Jute,” said Rashed.
Living Jute creates sustainable bags out of jute fibre in Bangladesh and exports them to Adelaide to support workers in Rashed’s home country.
Jute is native to Bangladesh and is commonly referred to as the Golden Fibre, because of its colour and high value.
Using 80% less water than cotton to produce the fibres, Jute is one of the world’s most sustainable resources and is often used to produce burlap, gunny cloth and hessian.
Rashed’s vision is to create a business venture that is a welcoming space for education around sustainability.
He said he wanted to produce “eco-friendly products” and “ work with countries like Bangladesh to support people and lift them out of poverty.”
“We believe we have an innovative and extremely unique business model. We supply bags to local schools and use that as a platform to teach students about these world issues, as well as give them a chance to design and print their own bags – they can print, paint and even embroider on their bags,” said Rashed.
Already Living Jute has partnered with Cowandilla Primary School, Black Forest Primary School, Nazareth College, Goodstart Early Learning Center Marleston, and the City of West Torrens Council, and is welcoming any other partners who would like to join in Rashed’s mission to support the people of Bangladesh.