Swarovski Relaunches a Sparkling New Flagship Store in Adelaide CBD

Swarovski Relaunches a Sparkling New Flagship Store in Adelaide CBD

Crystal cutting experts, masters of light and sparkle, Swarovski, have unveiled a new city store.

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When heritage meets craftsmanship, it results in Swarovski’s unsurpassed ability to renew itself with the utmost respect for the brand’s DNA.
Crystal cutting experts, master of light and sparkles, Swarovski adds its fashion signature to make every day extraordinary and allow consumers to express their personality through inspired accessories, from day to night. To best enjoy its collections, Swarovski invites shoppers to live a real experience in its 2,500 stores worldwide. An experience which is now possible at the newly relocated Flagship Adelaide Boutique, Shop G2A, Rundle Mall Plaza.  In a refined and elegant atmosphere reflecting the brand’s iconic facets, anyone can enjoy the world of Swarovski comprising fashion accessories, home living masterpieces and dazzling watches.
An Exclusive Retail Design: the ‘Crystal Forest’ Concept
As one of the world’s largest retailers, Swarovski aims at offering its customers a delightful experience when they visit any store whether it is in Europe, Asia Pacific or Latin America. The Crystal Forest store concept is a modern expression of the company’s identity and values, highlighting the infinite possibilities of crystal and illustrates the company’s deep affinity with nature.
For Robert Buchbauer, member of the Swarovski Family and of the Executive Board, “Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight,” with the dazzling new Rundle Mall Plaza store being no exception.
Situated in the heart of Adelaide, Rundle Mall Plaza transforms style in the city through compelling fashion, food and lifestyle – making it the ultimate pit stop for contemporary shopping. Swarovski looks forward to welcoming Adelaide shoppers into the sparkling new Crystal Forest store which is open now.
Address: Shop G2A, Rundle Mall Plaza, Adelaide, SA

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