The new branding initiative helps in identifying donors but also promotes perceptions of generosity and morality among them.
"We’d love to see people keeping a regular eye on our blood supplies and making an appointment when their blood type is needed, especially during the colder months."
Australian Red Cross Lifeblood and the Cancer Council have joined forces to call on Australians to support people living with cancer by donating blood and plasma, ahead of World Cancer Day.
The Australian Red Cross Lifeblood has kicked off its annual Christmas Blood Blitz to ensure a steady supply of blood during the festive season and provide much-needed support for patients in hospitals.