When 3 popular blogging mummies are nominated for a prestigious award, old rivalries linking them & their families are bought to a head, setting the stage for a brutal but hysterically funny battle for influencer glory and Instagram fame.
For some, blogging is nothing but a shameless form of self-promotion. And while it is, Adelaide has never bought into it. We don't have the 'laneway' culture that Melbourne has nor the pretension of Sydney. From my years of stalking (i.e. closely reading) Adelaide blogs, I’ve found that Adelaide bloggers are essentially driven by passion, confidence and the ease that comes with building a recognizable self-brand in our small city.