The irony of the hiphop festival being named Heatwave, then falling on one of the coldest and windiest weekends this summer wasn’t lost, I assure you. But that didn’t deter Adelaide festival-goers from making the trek to Middleton to see the likes of Kid Cudi, Obie Trice, Chamillionaire, Mastacraft, Crazy Town and more in the flesh.
Headlining the upcoming Heatwave is none other than rapper, hipster king and Kanye West protege Kid Cudi, best known for his hit songs 'Memories' with David Guetta, 'Pursuit of Happiness' with MGMT, Lady Gaga-sampling 'Make Her Say' as well as his own smash 'Day n’ Nite'. Kid Cudi joins the already announced Tech N9ne, D12, Obie Trice and CrazyTown.