Target Australia today announced it is partnering with celebrated Australian designer Dion Lee to release a one-off women’s capsule collection on July 2, 2015.
The limited edition Dion Lee for Target range will launch in 35 selected stores nationally and online at www.target.com.au/dionlee as part of the retailer’s ‘Designers for Target’ program.
Designer Dion Lee said it was a straightforward decision to release a diffusion range with Australia’s largest retailer.
“As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand,” Mr Lee said.
“I was extremely excited to be contacted by Target with the concept of collaborating. I was familiar with all of Target’s successful international collaborations including Missoni and very happy to be involved in the program.
“The Dion Lee for Target collection is designed to reflect the lifestyle of the contemporary woman, mixing elements of tailoring, lounge and active wear, to create the ultimate modern wardrobe.
“The collection features signature tailored detailing, laser cut and technical fabrications, and a first-ever performance capsule.
“It has been fantastic to work with Target to create my first performance wear pieces, focused on creating modern active wear, balancing function and aesthetics.”
The 35-piece Dion Lee for Target collection features day-to-night clothing, loungewear, performance wear and accessories. The prices range between $25 and $119.
“The active Australian lifestyle inspired me to create a range of stylish and effortless clothing for women to wear every day. Even though the designs can be technical, I think style and function remain paramount,” Mr Lee said.
Target Managing Director, Stuart Machin, said the retailer was excited to collaborate with an Australian designer for its ‘Designers for Target’ program in 2015.
“Dion Lee is an incredibly talented young designer and Target is proud to bring his designer aesthetic to women across Australia,” he said.
“Our Designers for Target program makes high-end fashion affordable and more accessible to everyone, and we can’t wait to unveil the Dion Lee for Target collection.”
The Designer for Target program launched in 2006, and collaborates with both Australian and international designers. Target will release the product details of the Dion Lee for Target range in coming weeks.
For more information on the Dion Lee for Target collection please visit target.com.au/dionlee