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Tasting Australia serves up success with its largest audience ever

The success of this year’s Tasting Australia, presented by RAA Travel, resulted in a wave of foodies and festival goers surging through and around all 12 of South Australia’s tourism regions.

The success of this year’s Tasting Australia, presented by RAA Travel, resulted in a wave of foodies and festival goers surging through and around all 12 of South Australia’s tourism regions.

A delectable smorgasbord of over 150 programs, including eating and drinking experiences, boosted visitation and expenditure across South Australia.

The 2024 festival showcased some of the best of the state’s produce, people, and places to visitors from all over, resulting in valuable support for 260 local businesses.

Minister for Tourism, Zoe Bettison, said:
“This is an outstanding result for an event that has been evolving since it began in 1997.
 
The real credit goes to all the hard-working vendors and businesses that worked tirelessly for months to bring to the forefront the best SA has to offer.

The success of this festival also highlights the strength of audience appetite for authentic eating and drinking experiences in South Australia and drives year-round demand for all our state offers.”

Interstate visitors were driven directly into regional South Australia thanks to the new Tasting Australia by Train sold-out event from Melbourne to Adelaide, as well as the Tasting Australia Airlines journeys to the Eyre Peninsula and Limestone Coast.

Town Square in Adelaide’s Victoria Square/Tartanyangga became the hub of activity with an all-time high of 77,000 attendees flowing in over the 10-day festival – up on last year’s record of 68,000 visitors.

The success of Town Square can be attributed to its four new Dining Galleries, 15 South Australian food vendors, and four bars showcasing some of the state’s best wine, beer, spirits, and non-alcoholic options. The Town Square Canteen proved to be among the most popular offering, with its sold-out events that featured regional eateries from across the state, as well as many masterclasses, tasting tables, and dining degustation events.

Gina Norman, General Manager RAA Travel and Distribution applauded the success of this year’s record attendance as

“… a testament to the talented team that pull the festival together, and also South Australia’s world class food, wine and beverages that were on offer.
 
Tens of thousands of people poured through the gates at the Town Square, and it was great to welcome a lot of them at the RAA Travel Lounge.”

The good times are still rolling, with upcoming events including the Clare Valley SCA Gourmet Week, an historic CommBank Matildas match at Adelaide Oval, and the FLAME Festival in Copper Coast amongst others.

For more information with upcoming events, head to the Tasting Australia website.


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